Digital Marketing Blog

Microsoft clamps down on UK cybersquatters

Microsoft has performed a clean-up of dodgy domains in the UK, taking action against several companies it says have earned illegal PPC revenues by registering URLs with misspelled variations of its brands.

by Richard Maven 14 March 2007 16:54pm 0 comments

Comic Relief taps social media campaign

The organisers behind this year's Red Nose Day have launched the charity's biggest ever assault designed to engage and communicate using social media tools.

Comic Relief is running promotions on Bebo for a "Big Bebo Takeover", encouraging users to design a red homepage for the social networking site this coming Friday.

by Robert Andrews 14 March 2007 16:53pm 0 comments

Interview: Persuasion guru BJ Fogg

BJ Fogg directs research and design at Stanford University's Persuasive Technology Lab , and is pretty much The Don of captology - the study of how computers can be used to influence people's behaviour.

We asked him a few questions about how internet marketers could be using persuasion techniques more effectively, as well as some of the more scary implications for individual web users.

by Richard Maven 14 March 2007 15:08pm 3 comments

Search Engine Marketing survey attracts 700 respondents

Around 700 marketers have now taken part in an online Search Engine Marketing survey carried out by E-consultancy in association with search agency Neutralize (*\*).

by Linus Gregoriadis 14 March 2007 11:19am 0 comments

Viacom sues Google for $1bn

Viacom has sued Google for $1bn (£517m) over what it claims is "massive intentional copyright infringement" on YouTube and has asked for an injunction to stop any more of its videos being uploaded to the site.

This is the first major lawsuit to be filed against Google since its acquisition of YouTube, although it was not entirely unexpected.

by Graham Charlton 14 March 2007 08:49am 0 comments

Wiki launched for video SEOs

Blinkx has just published a whitepaper and wiki to help you make your videos search-friendly.

Video is expected to be a major area of investment for publishers and marketers this year and, luckily, optimising it seems to involve stuff you’d already know.

by Richard Maven 13 March 2007 16:20pm 0 comments

Affiliates close rank after ASOS CEO calls them "grubby"

ASOS CEO Nick Robertson has managed to offend the entire affiliate marketing community by describing some of them as "grubby little people in grubby studios".

by Linus Gregoriadis 13 March 2007 15:41pm 15 comments

More brands target social networking sites

Almost 50% of brand marketers will target social networking sites this year, a new report by JupiterResearch says.

The group predicts that adoption of social marketing tactics will increasingly see brands competing for attention on sites like Myspace and Bebo.

by Richard Maven 13 March 2007 14:38pm 5 comments

Tokelau is web's riskiest destination

A group of tiny islands in the South Pacific is the most dangerous place on the web, according to security firm McAfee.

An interactive map produced by the company shows Tokelau’s .tk domain has the highest proportion of nuisance sites that are tracked by its SiteAdvisor security software.

by Richard Maven 13 March 2007 14:38pm 0 comments

Oldest UK ISP Pipex on the block

British ISP veteran Pipex looks set to be snapped by any of an array of larger broadband sharks set to circle the company.

Pipex, which emerged in 1991 as the UK's first commercial internet service provider, has appointed an investment bank to consider options that could include a sale.

by Robert Andrews 13 March 2007 12:39pm 2 comments