Digital Marketing Blog
A new study published claims that 31% of the UK's top companies are failing to comply with EU directives on Privacy and Electronic Communications.
Under the terms of the EU directive, companies must only send emails to non-customers if they have actively opted in to receive them - when entering a competition, for example.
Yahoo! is buying web community service MyBlogLog for over $10m,
Launched in 2005 by Cloudspace, a group of five dispersed across the US, MyBlogLog allows users to carry a badge of themselves around the web that is added to sites for fellow browsers to see when they visit.
Microsoft boss Bill Gates has outlined his vision for the next 'digital decade', announcing plans to add IPTV services to the next version of the Xbox.
Speaking at the Consumer Electronics Show (CES) in Las Vegas, Gates announced that Microsoft will combine the Xbox 360 gaming device with the Microsoft TV IPTV Edition software platform, which he says should be available by the end of 2007.
Chevrolet and Doritos will buck the trend during the commercial breaks for the Super Bowl on February 4, airing advertisements produced or influenced by their customers.
Google has begun placing advertisements inside clips on its Google Video upload site.
The video of a recent episode of the Charlie Rose show, a programme from the PBS network, is among the first to feature embedded ads that interrupt the clip being watched.
LinkedIn, the web network for professional reputations, has launched a new question-and-answer service for its registered business folk.
Following the successful Yahoo! Answers model, LinkedIn Answers allows users to post a question using their member identity and to share it with the whole community or just their closest contacts.
Search marketing company MIVA yesterday announced that it has chosen to end its partnership with Yahoo! in favour of Google.
Yahoo! had been providing search advertising for MIVA since 2001 but this will end as of January 27, when MIVA will begin a new two year deal with Google.
Brands creating a presence in Second Life will shortly be offered measurement tools to monitor the effectiveness of their in-world investments.
The Electric Sheep Company, a US-based agency which has developed Second Life properties for firms such as Reuters and Starwood Hotels, has started to distribute software that allows marketers to track footfall at their virtual sites.
Online retailers have had a more successful Christmas than their high street counterparts, with IMRG reporting that high street sales are down
, and online sales up by between 40 and 50% compared to 2005.
Larger internet retailers like Tesco and Amazon seem to have enjoyed a particularly successful Christmas period, with both setting records for online sales.
Controversial blog seeding firm
has backed out of its purchase of
, just a week after announcing the deal.
The acquisition would have given the company an analytics platform to allow tracking of blog sites and its paid-for blog posts, as well as Performancing’s recruitment site, Performancing Exchange.