Digital Marketing Blog

Connected questions from LinkedIn pros

LinkedIn, the web network for professional reputations, has launched a new question-and-answer service for its registered business folk.

Following the successful Yahoo! Answers model, LinkedIn Answers allows users to post a question using their member identity and to share it with the whole community or just their closest contacts.

by Robert Andrews 05 January 2007 13:41pm 0 comments

MIVA drops Yahoo! for Google

Search marketing company MIVA yesterday announced that it has chosen to end its partnership with Yahoo! in favour of Google.

Yahoo! had been providing search advertising for MIVA since 2001 but this will end as of January 27, when MIVA will begin a new two year deal with Google.

by Graham Charlton 05 January 2007 13:38pm 0 comments

Second Life marketers to get measurement tools

Brands creating a presence in Second Life will shortly be offered measurement tools to monitor the effectiveness of their in-world investments.

The Electric Sheep Company, a US-based agency which has developed Second Life properties for firms such as Reuters and Starwood Hotels, has started to distribute software that allows marketers to track footfall at their virtual sites.

by Richard Maven 05 January 2007 12:00pm 2 comments

Christmas UK online sales up 50% - IMRG

Online retailers have had a more successful Christmas than their high street counterparts, with IMRG reporting that high street sales are down , and online sales up by between 40 and 50% compared to 2005.

Larger internet retailers like Tesco and Amazon seem to have enjoyed a particularly successful Christmas period, with both setting records for online sales.

by Graham Charlton 05 January 2007 11:53am 0 comments

PayPerPost analytics deal collapses

Controversial blog seeding firm PayPerPost has backed out of its purchase of Performancing.com , just a week after announcing the deal.

The acquisition would have given the company an analytics platform to allow tracking of blog sites and its paid-for blog posts, as well as Performancing’s recruitment site, Performancing Exchange.

by Richard Maven 05 January 2007 11:51am 1 comment

'360-degree' view of site metrics

Feed management service Feedburner has rolled out a new website statistics package following its acquisition of blog tracking service BlogBeat.

While Feedburner previously only offered metrics on subscribers' RSS feeds and clicks to corresponding pages on the main site, the integration of the new features allows publishers to tackle the thorny problem of marrying stats for both web and feed views.

by Robert Andrews 05 January 2007 09:43am 0 comments

uSuggest launches shopping comparison site

uSuggest is a social shopping site that allows its users to earn commission by reviewing, tagging and recommending products displayed on the site.

Users can tag and recommend products on the site, or add a link to their blogs, and earn commission on any sales the generated by these links. On the face of it, it looks a good way for bloggers to earn some cash.

by Graham Charlton 04 January 2007 17:22pm 0 comments

Google services begin to trump rivals

The popularity of two of Google's key Web 2.0-style applications has overtaken those of rival portals in recent weeks, according to the latest data.

Google Calendar last week overtook MSN's competing offering and is due to beat even Yahoo!'s sector-leading calendar in the next couple of months, after the Mountain View outfit's schedule tool surged in popularity, Hitwise statistics show.

by Robert Andrews 04 January 2007 17:20pm 0 comments

Social networks to boom while net spend 'slows'?

Growth in internet advertising spend could slow in 2007, according to predictions from the US.

Trend analysis aggregator eMarketer suggests online advertising will grow from $16.4bn in 2006 to $19.5bn this year.

by Robert Andrews 03 January 2007 13:35pm 1 comment

ITV launches broadband TV assault

ITV aims to launch the UK's first mass-market free broadband TV portal before the end of March, beating rival BBC in the internet television race.

Britain's biggest commercial broadcaster today announced it has hired a new broadband managing director in Annelies van den Belt, who previously led a digital convergence strategy as the Telegraph's new media director and took the paper to a new multimedia headquarters.

by Robert Andrews 03 January 2007 13:14pm 0 comments