Digital Marketing Blog

Google begins radio ad trials

Google has continued its push into traditional media with a beta launch of its radio advertising system in the US.

The search giant said it had begun testing the Audio Ads service with 20 AdWords customers and over 700 radio stations, having reworked the technology of dMarc Broadcasting, the radio advertising company it bought almost a year ago.

by Richard Maven 08 December 2006 10:07am 0 comments

Channel 4 launches online VOD service

Channel 4 has today launched its online video on demand service, offering a wide range of programming for download up to 30 days after broadcast.

The line up of programmes on 4oD is impressive, with 128 TV shows available to download, from recent series like Shameless to classic episodes of Father Ted.

Films, including the magnificent Withnail And I, are also available, with more planned...

by Graham Charlton 07 December 2006 17:24pm 0 comments

Thanks for coming to our Christmas Party

Our thanks to all the party people who braved the freezing December weather to turn up to last night’s Christmas bash, hosted by Lemon Studios and E-consultancy.

Linus The Lush

Once again, certain partygoers lasted the whole eight-hour duration - until 2am - fuelled by heady combinations of Long Island Iced Teas, lagers, whisky and champagne. And whatever the hell Linus 'Night Bus' Gregoriadis was quaffing (above).

by Chris Lake 07 December 2006 17:00pm 0 comments

England beats Australia - at Stick Cricket

Online readers of News Corp's leading media outlets in Australia and the UK- FOXSPORTS.com.au and The Sun - have been pitched against one another in a competition to win the inaugural StickCricket.com Ashes contest.

It seems that England’s cricket fans are doing a lot better than Flintoff and his team. While the real team froze when facing Shane Warne, their Stick Cricket counterparts managed to win the second StickCricket test, levelling the series at 1-1.

by Graham Charlton 07 December 2006 13:43pm 0 comments

Reevoo seeks first round funding to expand

Social shopping start-up Reevoo is in the process of securing Series-A funding to help it expand internationally and into new vertical sectors.

The London-based company, which provides ‘real-world’ reviews to technology etailers such as Comet and Jessops, has recruited First Capital to advise it on the new financing round.

by Richard Maven 06 December 2006 17:58pm 2 comments

BSkyB cuts a deal with Google

BSkyB has announced that it will work with Google in a deal which will help it develop its broadband products and services.

Initially, Google will provide a version of Google Mail using the @sky.com domain name, as well as a video-sharing service which will use Google’s video content tools.

by Graham Charlton 06 December 2006 17:39pm 0 comments

Bloggers react to Yahoo!'s management shake-up

Yahoo! has announced a major re-organisation of its management in a bid to simplify its structure and take on Google.

After the company’s dissapointing performance this year, as well as the leaked ‘peanut butter’ memo last month, the news doesn't come as a big shock. But many in the blogosphere are surprised that under-fire CEO Terry Semel has retained his position.

by Graham Charlton 06 December 2006 17:33pm 0 comments

Google drops case against click-fraudster

Google has allowed a case against a click-fraudster to be dismissed, amid speculation that the search engine giant was reluctant to open up its click fraud procedures for public scrutiny.

The charges against Michael Anthony Bradley, who attempted to extort $150,000 from the company by threatening to generate millions of false clicks through his 'Google Clique' software, were dropped on November 22.

by Graham Charlton 06 December 2006 13:58pm 0 comments

Unique user metric replaces the page impression, says ABCe

From January 2007, unique users will replace page impressions as ABC Electronic's mandatory measurement metric, according to a new ruling from JICWEBS.

Page impressions are easy to manipulate and don’t necessarily give a true idea of a site’s popularity. For example, figures can be manipulated by splitting content over several pages, forcing the visitor to read a number of pages per story. Some of the biggest online publishers do this.

by Graham Charlton 06 December 2006 13:49pm 0 comments

CNBC launches clunky new website, MSN deal expires

CNBC yesterday unveiled its all new website, after ending its five-year licensing agreement with MSN Money. The site has many new features, with a range of video clips and market updates.

The site features a the usual array of video clips, including market news to extended interviews with business leaders. CNBC.com will show up to eight hours of live video each day, and already has around 15,000 videos for on-demand use.

by Graham Charlton 05 December 2006 18:08pm 1 comment