Digital Marketing Blog

Email marketing worst practice list - exhibit A

At our recent Email Marketing Roundtable one of the attendees said: "I hear the phrase 'best practice' email marketing bandied about, and everyone nods sagely. I'm sure some people could give a definitive list, but where is that list? And is there a list of 'worst practice'?"

I had a little dose of worst practice this morning, something worth adding to any email marketer's Things Not To Do Under Any Circumstances Because You Will Have Angry, Disbelieving Customers list.

by Jos Merideth 27 October 2006 10:15am 6 comments

New flaw found in Internet Explorer 7

A flaw in Internet Explorer 7 has been found which could mask phishing scams, exposing surfers to the kind of risk that the browser was meant to have dealt with.

Security monitoring company Secunia discovered that IE7 allows a website to display a pop-up window which can contain a spoofed web address, which may trick users into accessing malicious pages.

by Graham Charlton 26 October 2006 15:27pm 0 comments

Irony shocker as Forbes lists ‘10 most dangerous online activities’

In a somewhat sensationalist article called ‘The 10 Most Dangerous Online Activities’ Forbes outlines – yup, you guessed it – the 10 things people should be wary of when online.

Most of these activities are obvious no-go areas, though one or two amount to madness. Such as “using Linkedin”. I’m not kidding, folks. Be scared, be very scared...

by Chris Lake 26 October 2006 13:54pm 0 comments

Visits to European job sites grow 11%

European visits to career-related websites jumped by 11% year on year in Q3, according to new figures from comScore.

The study showed sites dedicated to online career resources, job searches and training attracted 50 million visitors per month during the quarter, with Monster leading the category.

by Richard Maven 26 October 2006 12:54pm 0 comments

UK digital divide driven by internet 'refuseniks'

According to new research from Point Topic, resistance to the internet is growing among the portion of the population currently without access.

By early 2006, an estimated 11.2 million households in the UK (44%) had no internet access at home. Of those households, 74.6% don’t think it is important to, a rise from 51.7% in the same survey last year.

by Graham Charlton 26 October 2006 12:15pm 0 comments

BBC and Sky dominate mobile TV market

The BBC and Sky are dominating the nascent market for mobile video and TV services in the UK, according to a study by audience measurement group Telephia.

by Richard Maven 26 October 2006 11:03am 1 comment

Steve Wozniak interviewed by The Guardian

Apple co-founder Steve Wozniak, aka ‘The Woz’, is here in London and doing a little PR to promote the release of his new biography. While we’ve yet to bump into him in the local Borders our neighbours over at The Guardian have published a great interview with him.

Snippets from the interview after the jump...

by Chris Lake 26 October 2006 10:55am 0 comments

Online games retailer goes out of business

Gadget etailer Lik-Sang.com has been forced to shut down following a London High Court ruling last week that it was illegally importing Sony's PSP consoles from Asia to Europe.

by Richard Maven 25 October 2006 14:37pm 0 comments

Opinion - Search paths to success

By Andrew Hood, Lynchpin Managing Director

The concept of keyword success is hardly new. The growth of search marketing has, arguably, been fuelled by the ability to track the sales delivered by individual clicks, conversion rates and keyword return on investment.

by Guest Author 25 October 2006 14:30pm 0 comments

Tips on B2B email newsletter content

Mark Brownlow at Email Marketing Reports has published some useful tips on creating quality content for B2B email newsletters.

Mark has eight years' experience in writing various newsletters and his article contains 31 tips in total: 10 on managing your content, plus another 21 to give you ideas for your newsletter’s content.

by Graham Charlton 25 October 2006 14:01pm 2 comments