Digital Marketing Blog

Google refines its recruitment process

Google’s recruitment process is famously difficult, with candidates having to face multiple interviews (we've heard stories of 'double figures') while those with sound work experience have been turned down due to having less than perfect college grades.

As the company continues its rapid expansion, it has been forced to streamline this process, with Google co-founder Sergey Brin acknowledging last year that the company's high bar for hiring was holding back its expansion.

by Graham Charlton 25 October 2006 11:16am 1 comment

Mozilla releases new Firefox 2.0 to compete with IE7

Just a week or so after Microsoft launched Internet Explorer 7, Mozilla has released the new version of its open source browser - Firefox 2.0 - prompting some people to suggest that the browser wars of the ninieties are back on.

Features of the new Firefox browser include phishing protection, which reports if a web site may be malicious; session saving, which restores windows or Firefox tabs if the browser crashes; improved access to Web feeds; spell checking; and search suggestions.

by Graham Charlton 25 October 2006 11:12am 0 comments

ITV swells crew to chase online ads

ITV has hired three new online sales managers in a bid to add some digital lustre to its flagging fortunes.

The struggling broadcaster reportedly appoined Rob Hicks, Alexis James and Fiona Stedman to a team led by online sales controller Vanessa Kent, who took to her newly created post in July.

by Robert Andrews 25 October 2006 11:00am 0 comments

Digg "turns down" Murdoch's takeover offer

Social news bookmarking web start-up Digg has reportedly been in acquisition talks with several suitors - but instead opted to continue operating independently for now.

The San Francisco-based site, started by former TechTV host Kevin Rose and cohort Jay Adelson, has been talking with "a number of companies, including News Corp., according to multiple sources close to the negotiations", TechCrunch reports.

by Robert Andrews 25 October 2006 10:50am 0 comments

Web 2.0 – what are the metrics for successful ‘engagement’?

There has been a lot of talk recently about ‘engagement marketing’, particularly in relation to Web 2.0 and social media.

But what are the success metrics of engagement marketing online? How does one measure engagement?

by Ashley Friedlein 24 October 2006 13:14pm 5 comments

The Slingbox Q&A - shaking up the TV industry with technology

Launched six months ago in the UK, Sling Media’s ‘place-shifting’ devices have shaken up the TV value chain to such an extent that broadcasters, ISPs and mobile operators are all seeking deals with the firm.

They use a disruptive technology that allows people to watch TV content remotely from PCs, laptops or mobiles.

Slingbox

We asked Stuart Collingwood, the company’s VP of Europe, how mobile, web and IPTV developers can make sure they're not left out of the action.

by Richard Maven 24 October 2006 12:27pm 1 comment

Video-sharing website Travelistic launches for travellers

Internet startup Travelistic.com - which aims to be the YouTube for travellers - launched yesterday, headed up by one-time CEO and president of MTVi.

Travelistic combines user-generated video with professionally produced programming, some of which is exclusive. The self-funded company itself plans to move into content creation, with a travel-themed 'video podcast' in the offing.

Diversion Media built the website using Ruby on Rails, harnessing the Google Maps API in the process to make it easy for users to browse videos by location, in a visual way. Users can also search for videos by tags.

All in all it looks pretty good. We spoke to CEO Nicholas Butterworth to find out a bit more...

by Graham Charlton 24 October 2006 11:03am 0 comments

Google launches custom search tool for sites

Google has launched a free tool allowing websites and blogs to offer customisable searches to their users.

Site owners signing up for the service can ‘paste’ it into their webpages and select the sites they want included in searches.

by Richard Maven 24 October 2006 09:41am 0 comments

London business blogging event – last call

So we’re less than two days away from our Blogging for Business event, taking place here in London this Wednesday.

There are about 10 places left, so consider this a last call.

by Chris Lake 23 October 2006 18:35pm 1 comment

BT launches free remote backup service

BT has entered the online data storage market with an offering that gives crash-conscious consumers up to 20Gb of remote backup space for documents, media and other files.

by Robert Andrews 23 October 2006 17:33pm 3 comments