NameAlexander Lund
Job TitleOnline Marketing Manager
OrganisationDeVry Medical International
Registered Since30 Sep 2010
Areas of ExpertiseEmail Marketing, Multichannel Marketing, Social, Organic/Natural Search (SEO)
Contact Details
Email:
Address: 350 Seventh Aven, New York, New York 10001, United States

About Me

Online marketing manager at DeVry Medical International. Alex is passionate about Digital Marketing and connecting brands with consumers online. Digital Marketing and its various fields, including social media, offer a tremendous opportunity for companies to connect with customers if done correctly. Alex enjoys practicing, being active, sharing his knowledge, and learning as much as he can about Digital Marketing and its fields.

Specialties: Google Analytics Certified. Experience and educational training in Website Development, Social Media, Mobile Marketing, Email Marketing, Search Engine Optimization (SEO), Display Ad Marketing & PPC, and Website Analytics, and Digital Marketing Optimization

 

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Career History

Online Marketing Manager at DeVry Medical International
From January 7, 2013

Digital Marketing Manager at Econsultancy
From October 4, 2011 until January 4, 2013.

Manage digital marketing campaigns, in conjuction with other team members, of email, PPC, social media advertising, direct mail, affiliate advertising resulting in resulting in approximately $10 million in annual sales • Implemented the company's first CRM email strategy to increase the percentage of paying subscribers • Lead the use of unused website advertising inventory that resulted in over 5 million additional ad impressions and an increase in awareness of offered services • Prepare, launch, and analyze the company's weekly email marketing communications to 15,000+ subscribers using Lyris • Analyze website analytics and KPIs to maximize revenue and reduce cost per click and acquisition through Google Analytics • Schedule, launch, and track site ads using Google DART for Publishers targeting 300,000 monthly visitors • Work with editorial team to write, schedule and promote marketing related blog posts • Launch and manage marketing and promotion for internal and partnership webinars • Major clients worked with include Experian, KMPG, RichRelevance among others

Lead Consultant at 3M
From June 1, 2011 until September 1, 2011.

• Led a digital marketing team of 5 members, tracked individual performance and project completion for Graduate Program Consulting Project • Won proposal to double sales by $1 million through an eCRM and digital marketing strategy • Identified website analytic trends in regards to conversion rates and return visits through Webtrends • Analyzed website customer behaviour including average order value and website return visits • Conducted website testing, card sorting, consumer research and voice of customer interviews

Digital Marketing Intern at Latitude Digital Marketing
From February 1, 2011 until June 29, 2011.

Latitude is a leading digital marketing agency providing services including PPC management, SEO, web analytics, social media optimisation, and online display. I support the SEO and Social Media team that includes clients such as Fitness First, Tesco, and Virgin among others. Main duties include supporting the SEO team through link building, article submissions, PR release, searching for keywords etc. I also create Social Media case studies by analysing consumer behaviour and KPIs through Google Analytics and Yahoo Analytics. I provide overall recommendations on social media strategy for the agency’s clients and in house marketing.

Marketing Manager at Atlas Food Systems and Services Inc
From November 1, 2009 until September 10, 2010.

I was employed at this privately held company right after graduating from the university. My job duties included creating consumer proposals worth millions of dollars, designing new food brands, and creating a whole new website for the company. This last duty of developing the company's website spiked my interest in Digital Marketing and the desire to pursue a Masters in this field.

Education and Qualifications

Masters in Digital Marketing-Hult International Business School London, United Kingdom

Bachelors of Marketing Management, Minor in Political Science- Bob Jones University South Carolina, U.S.A

Technical Degree in Electronics and Computer Maintenance- Colegio Tecnico Regional de San Carlos, Costa Rica

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