Ching-Har Wong

Name	Ching-Har Wong
Job Title	Director of Performance Marketing
Organisation	ASOS
Member Since	6 Feb 2007
Areas of Expertise	E-commerce, Multichannel Marketing, Online Advertising, Strategy and Planning, eCRM
Contact Details	Email:

About Me

A Marketing Director / CMO (Chief Marketing Officer) level professional with proven success in leading teams to drive growth and life time value.

Many years experience with corporate brands (Barclays), start-ups (LOVEFiLM, Keynoir, Voyage Prive) and agencies (McCann-Erickson). Can switch between concept creation and focus on the numbers and data with ease. Fully fluent with digital / social as well as with the traditional print based direct marketing, PR and broadcast channels, particularly TV.

My Links

Career History

Director of Performance Marketing at ASOS
From January 3, 2013 and still in this role.

Focused on leading a great team to drive profitable growth globally.

Marketing Director at Start-up / growth companies
From November 1, 2010 and still in this role.

Collaboration with high-growth businesses in a leadership capacity to launch, grow or re-focus marketing efforts, with particular emphasis on go-to-market strategy, building teams, and selecting suppliers. Typically act as temporary Marketing Director / CMO. Past and present clients include Evently, Dressipi, HouseTrip, Graze, Forward Internet Group & Voyage Privé.

Marketing Director at Keynoir
From June 1, 2010 until October 1, 2010.

Premium daily deals site backed by Index Ventures and PROfounders Capital and acquired by Time Out. Grew the member base 10x and considerably reduced cost per acquisition.

Head of Customer Acquisition at LOVEFiLM
From February 1, 2008 until June 1, 2010.

Drove UK customer and value growth during the critical phase leading up to exit, exceeding all targets. Responsible for the profitable performance of all marketing channels (online, offline & TV), £29m marketing budget, development of partnerships & white labels and new customer propositions. Acquired by Amazon.