NameChris Carter
Job TitleDirector of ecommerce
OrganisationMezzo Marketing
Member LevelSilver
Member Since31 May 2007
Areas of ExpertiseE-commerce, Search Marketing - Organic/Natural (SEO), Search Marketing - Paid (PPC), User Experience and Usability, Web Analytics
Contact Details
Email:
Telephone: 07801 418298
Mobile: 07801418298
Address: NBSH, 35 New Broad Street, London, EC2M 1NH, United Kingdom

About Me

An accomplished ‘e-commerce Director’ level individual with a proven track record of delivery and innovation in marketing, product management, NPD and ecommerce

Available for Interim and contract work in ecommerce led organisations for short and long term work. Also available on a per diem basis for mentoring incumbents.

Roles include:
- Interim Head of Online for Kaspersky
- Global Head of Online Marketing – Investec Asset Management
- Head of Online Customer experience – Royal Mail Group (Royal Mail, Postoffice & Parcelforce)
Industry experience:
- Insurance (Motor, home, travel & health)
- Online retail software sales
- Asset & wealth management
- Private banking, stockbroking & currency trading
- Recruitment
Online experience:
- SEM – affiliates, SEO, PPC, web merchandising, comparison shopping engines, aggregators
- Customer journey & user experience
- Sales maximisation
Work undertaken:
- Interim Director of e-commerce
- Interim Head of Online marketing
- E-performance consultant (making your web site work harder)
- Web audit (full audit service of all suppliers – making the most of your suppliers)
- Mentor & Mentoring – providing a mentoring service to clients on a part time basis

My Links

My digital blog
Blog about all things digital...clcik to read more

Career History

Director of ecommerce at Mezzo Digital Consultants
From January 31, 2009 and still in this role.

Director of ecommerce working client side for Kaspersky - #2 Antivirus company in the UK. Managed all ecommerce activities for Kaspersky, key acheivements include: - 100% year on year growth of sales 2009-2010 - reduced CPA by 60% - Increased CTR on ppc by 300% in 3 months

Global Head of Online Marketing at Investec Asset Management
From November 15, 2007 until January 19, 2009.

- Winner of the 2008 Online finance awards “Best Creative” campaign - Delivered strategic review, documented roadmap and delivered new development - Managed the implementation of a new password protected site for international distribution partners - Increased rank of site in the UK from 123,000th to 43,000th in 6 months (Hitwise: 8/8) - Increased site traffic by approx 10-15% per month, through effective SEO - Increased page rank on Google and reduced CPC on Google adwords by 30% in 6 months - Achieved CTR on key creatives which were 4x above industry average - Managed the development of a multilingual site in 5 different languages including Chinese.

Head of Online Customer Experience at Royal Mail Group
From May 15, 2007 until November 15, 2007.

Managed the customer experience team for Royal Mail web sites, including royalmail.com, postoffice.co.uk and parcelforce.com.

Education and Qualifications

CIM

MBA Henley Management College (ecommerce)

BA Financial Services Degree

Forum posts by Chris Carter