NameGreg Jarboe
Job TitlePresident and co-founder
OrganisationSEO-PR
Registered Since27 Jul 2004
Areas of ExpertiseOnline Copywriting, Social, Organic/Natural Search (SEO), Web Analytics
Contact Details Telephone: 415-643-8947

About Me

Greg Jarboe is the president and co-founder of SEO-PR, a search engine optimization firm, public relations agency and video production company.  Founded in 2003, SEO-PR has won a Golden Ruler Award from the Institute for Public Relations and PR News, and was a finalist for SES Awards in three categories: Best Social Media Marketing Campaign, Best Business-to-Business Search Marketing Campaign, and Best Integration of Search with Other Media. 

Greg is a frequent speaker at Search Engine Strategies and is the news search, blog search, and PR correspondent for the Search Engine Watch Blog.  He is regarded as a pioneer and leading authority on online publicity and is a member of the Market Motive faculty, which has been called the “Internet marketing dream team.”  Greg is also one of the 25 successful online marketing gurus interviewed by Michael Miller for the book, Online Marketing Heroes.

My Links

SEO-PR
SEO-PR is a search engine optimization firm, public relations agency and video production company.

Career History

Vice President and Chief Marketing Officer at Backbone Media
From January 1, 2002 until October 1, 2002.

Backbone Media provided search engine optimization and other Web marketing services. While there, he increased Backbone Media’s revenues, added new clients, and formed several strategic alliances. He also created a new service, which was initially called internet public relations. In addition to being Backbone Media’s top marketing and sales executive, Jarboe also promoted the benefits of integrating SEO and PR. He wrote articles for leading publications and spoke at industry conferences.

Vice President of Marketing at WebCT
From January 1, 1999 until January 1, 2001.

Among his accomplishments, Greg helped to triple the company’s installed base, from 700 institutions in 36 countries to 2,172 institutions in 75 countries. He also launched WebCT.com and helped it become one of the Internet sites visited most often by college students. He was also able to cut the cost per visitor in half.

President and founder at Jarboe Communications
From April 1, 1991 until July 1, 1991.

In 1991, after PC Computing was relocated from the Boston area to Foster City, California, William “Bill” Ziff, Jr. called Jarboe and told him to start a PR agency. On April 1, 1991, Jarboe Communications was launched with Ziff-Davis as its first client. Over the next two months, the agency launched magazines for Ziff-Davis in France, Germany, and the U.K., which all broke records for newsstand sales and ads in the premier issues. Four months later, Ziff-Davis acquired Jarboe Communications.

Director of Corporate Communications at Ziff-Davis
From January 1, 1991 until January 1, 1998.

Greg was the first Director of Corporate Communications in the company’s 64-year history. He inititially reported to William “Bill” Ziff, Jr. until his retirement in 1993 and then to Eric Hippeau. He also became a member of both the company’s Leadership Council and Marketing Council. Over eight years, he helped launch dozens of new media, including Yahoo! Internet Life, ZDNet, and ZDTV, and worked on the Ziff-Davis initial public offering (IPO) in 1998.

Director of Marketing at PC Computing
From January 1, 1988 until January 1, 1991.

Greg helped to launch the magazine, which was published by Ziff-Davis. It grew to more than a million paid circulation in just a few years. In 1991, after PC Computing was relocated from the Boston area to Foster City, California, William “Bill” Ziff, Jr. called Greg and told him to start a PR agency.

Education and Qualifications

Greg graduated from the University of Michigan, attended the University of Edinburgh, and worked on his Masters at Lesley College.  

Blog posts by Greg Jarboe