| Name | Ian Tester |
|---|---|
| Job Title | Senior Product Manager |
| Organisation | brightsolid online publishing |
| Member Level | Enterprise |
| Member Since | 25 Jun 2007 |
| Areas of Expertise | E-commerce, Email Marketing, Online Advertising, Online Customer Service, User Experience and Usability |
| Contact Details |
Email:
Address: The Glebe, 6 Chapel Place, London, EC2A 3DQ, United Kingdom
|
About Me
Purely online since 1997 - ouff. Worked in many internet companies in many roles but with a focus on creating and optimising great customer experiences, then marketing and growing them. I'm full of wild, good ideas but tempered by years of getting my hands dirty and seeing what works (and intuitively knowing what doesn't). Yes, I'm a product manager who understands customers, technology and marketing. And crop rotation. (And spreadsheets, but don't tell).
NPD, Strategy, User experience, Customer engagement, web 2.0, online reputation and karma, social media, metrics, branding, PR, complex user targeting, retention, online marketing, SEO, SEM, affiliate marketing, email marketing, business planning, process development, creative development, data protection, business law, research, media sales, database development, you name it...
My Links
Career History
Product Manager at brightsolid
From June 1, 2007 and still in this role.
Head of Marketing at Yahoo! Europe
From September 1, 2003 until January 1, 2007.
Commercial / Marketing Manager at NetDecisions / Jarvis plc
From June 1, 2001 until August 1, 2003.
Business Accelerator at EMAP
From August 1, 2000 until June 1, 2001.
Business Development Manager at boo.com
From May 1, 1999 until May 1, 2000.
Education and Qualifications
Erm, many years DOING IT.
Blog comments by Ian Tester
- Six best practice tips for email unsubscribe pages, 31 Oct 2012
- Six best practice tips for email unsubscribe pages, 26 Oct 2012
- Conversion rate optimization: five key success factors, 19 Oct 2012
- Conversion rate optimization: five key success factors, 19 Oct 2012
- Google experimenting with new signup form, 23 Jan 2012
- Are web designers failing restaurateurs?, 15 Aug 2011
- How UK e-commerce sites have changed in the past five years, 22 Jun 2011
- The 9 Cs of social media: which type of user are you?, 15 Jun 2011
- 17 digital marketing trends for 2011, by Econsultancy CEO Ashley Friedlein, 5 Jan 2011
- Five harsh truths about customer loyalty, 11 Nov 2010
Forum posts by Ian Tester
- Bounce Rate, 23 Sep 2009
- Email service provider blacklisted?, 25 Feb 2009
- Engaging Over 65s / Silver Surfers Online, 18 Dec 2008
- Advice needed for pricing my site membership, 12 Nov 2008
- Google AdWords vs Analytics conversion data reports, 21 Jul 2008
- Google AdWords vs Analytics conversion data reports, 21 Jul 2008
- a million page impressions, 12 Mar 2008
