Janak Mistry

Name	Janak Mistry
Job Title	Online Marketing Specialist
Organisation	npower
Member Since	25 Jun 2010
Areas of Expertise	Affiliate Marketing, Email Marketing, Online Advertising, Search Marketing - Organic/Natural (SEO), Search Marketing - Paid (PPC)
Contact Details	Email:

About Me

Over 10 years’ experience across industry sectors in the UK and Internationally (Travel & Ecommerce) working with major brands like TUI Travel, ADT Security, Vistaprint and Monster. Personally responsible for client acquisition and delivery of online strategy to meet client’s objectives using digital channels including SEO, PPC, Affiliation, Display, Email and Analytics. Experienced in managing and growing teams including sales, finance and account management. Seeking a challenging new role, working for a dynamic expanding agency or a brand with ambitious online growth plans.

Specialties: Most things digital including SEO, PPC, Affiliate Marketing, Display Advertising, eCRM, Social Media, Analytics, Adserving, Tracking Technologies and Ecommerce. Sales, business development and people management

Career History

Online Marketing Manager - Residential at npower
From August 6, 2012 and still in this role.

Responsible for delivering npower’s online sales target for new residential customers. Key activities: • Manage online media spend to deliver sales plan within target cost per aquisition • Manage multiple agencies to improve performance across the online media mix (PPC, SEO, affiliates and display) • Work to improve site conversion and maximise sales from every visit • Identify and develop opportunities to grow npower.com as a sales channel • Accountable for planning and efficiency of £m online acquisition budget

Online Marketing and Charity work at Part Time & Freelancing
From September 1, 2011 until July 1, 2012.

Fund raising and business planning to help Sequela Foundation (supporting people with Neurologocal conditions) reach charity status. Freelancing work for local IT outsourcing company with online marketing lead generation and recruitment

Head of Online Marketing at eibDIGITAL
From June 7, 2010 until August 31, 2011.

eibDIGITAL is an ecommerce web development and online marketing agency working brands like Betterware, Conranshop, Rohan Travel Clothing, Rymans, Halfords and Dreams. Responsible for online strategy, team/account management, service offer and development of the online marketing division. Digital services included SEO, PPC, Email, Affiliate and Analytics.

Group Account Director at Media Contacts
From December 1, 2009 until June 1, 2010.

Media Contact is the interactive digital agency of Havas Media. Responsible for managing and delivering revenue against target and account management for TUI one of the leading UK travel companies providing package holidays, flights, hotels and cruises. I managed large annual budget and a team responsible for delivering against new media targets using Display Advertising, PPC, Online Technologies and insightful data analysis

UK Country Manager - Online Marketing at NetBooster
From June 1, 2002 until December 1, 2009.

European online marketing agency (HQ in Paris) specialising in SEO/PPC, Social Media, Affiliation, Display Advertising, Emailing, Data Mining and CRM. Offices across Europe, clients included ADT Systems, Thomas Pink, Monster, Millennium Hotels, Vistaprint and SCA Hygiene. My main responsibility was developing and managing the growth of the online marketing business in the UK for NetBooster. Part of the European management team looking at opportunities and overall online marketing strategy and services

Education and Qualifications

Masters, Postgraduate Diploma in Marketing from the Chartered Institute of Marketing
BSc Honours, Statistics and Computer Science from City University