Joris Peucheret

Name	Joris Peucheret
Job Title	Head of International Marketing
Organisation	ACHICA
Member Since	19 Nov 2008
Areas of Expertise	Affiliate Marketing, Online Advertising, Social Media, Search Marketing - Organic/Natural (SEO), Web Project Management
Contact Details	Email:

About Me

• Design and Implement multilingual SEO strategy and manage SEO executives – increase traffic by an average of 50% across 12 international websites in over a year
• Assist deployment of multilingual PPC campaigns- PPC makes about 35% of the total traffic
• Online campaign management- Banner design & media planning with targeted websites (CPM) and via Double click (CPC) – online advertising makes about 10% of the traffic
• Manage international email marketing campaigns to increase sales; improve customers/prospects retention and loyalty. Average open rate of 28% and average click through rate of 14% across countries
• Supervise international affiliate programs and strategic partnerships with selected websites and directories- Generate on average 500+ leads per months (use CPC, CPA models)
• Recommend on websites’ developments to improve visitors’ journey and to generate more leads- improve contact form and create a “get a quote bottom”- Result: conversion rate +15%
• Deploy Online PR campaigns for targeted markets. Result: news article appears on the first page of Google –rank 7 with relevant keywords (French market)
• Create a social media strategy and action plan with guideline- More than 16.000 members have joined the Kaplan Aspect’s brand on Facebook to date. Facebook is on the top 10 to drive traffic to English website.
o Monitor brand and relevant industry keywords on the web
o Set up and promote twitter account, create wiki pages, engage with community, train team members
• Report all online campaigns using web analytic (Unica, Google Analytic) and other tools – Cheetahmail (email marketing), Rank tracker (SEO), Esearchvision (PPC)
• Manage market researches and create online surveys to give recommendations on product developments.
• Design and implement best practices to deal with all online leads and to funnel targeted promotions on key markets (work closely with the international sales teams, web team and IT)

My Links

Twitter

Viadeo

Education and Qualifications

2004 – 2006 : BA (Hons), Public Relations & Communications (Southampton)
2005 (semester in Spain): ERASMUS, Sociologia, marketing communication & Spanish
2002 – 2004: BA(Hons),International BusinessManagement (Southampton)
2000 - 2002: HND in Communications and Business (Reims-France)