|Member Since||23 Nov 2012|
|Areas of Expertise||Connected TV, Online Advertising, Online Customer Service, Strategy and Planning, Video & Rich Media|
Highly experienced digital media, advertising, ad technology executive and entrepreneur with a 12 years track record of defining and executing product and business strategies, bringing together technology and people and delivering incremental revenues.
Sid is well-regarded and well-connected within the digital advertising industry, and has consistently accelerated revenues and profit growth through formulating and executing business strategies. Salesman at heart, Sid’s deeper understanding of the ad technology and tools, display, video, mobile, social, connected TV and search space combined with excellent interpersonal skills has helped him to acquire and retain talent, align with globally distributed cross-functional teams in defining / promoting products and projects to deliver on client / business expectations.
Prior to his current engagement as Global Publisher Products Director at Exponential Inc, Sid was Director of Publisher Solutions at 24/7 Real Media, the leaders behind the science of digital marketing and part of WPP, the world leader in marketing communications.
Prior to his 6 years tenure at 24/7 Real Media, Sid spent time expanding his family business - Growth Compusoft Exports Ltd, a total IT solutions company, India.
He is actively involved with digital advertising industry bodies including IAB, ABC, Association of Publishers and AdMonsters forum.
Education and Qualifications
Sid holds a B.Sc. in Electronics from St. Xaviers College, India and a Masters degree in Computer Application (MCA) – Gold Medalist, from Dharamsinh Desai Institute of Technology, India