|Job Title||Director of Strategy|
|Member Since||26 Jul 2006|
|Areas of Expertise||B2B Marketing, Content Marketing and Strategy, Strategy and Planning, Web Design, eCRM|
Address: PCD Ltd, 5 The Courtyard, Thorpe Lane, Leeds, LS20 8LG, United Kingdom
Experience: Over 15 years’ experience in digital with a deep understanding of technology and it’s impact upon business, customers and society. I have worked across a broad range of clients, brands and sectors, developing along the way a deep understanding of how digital affects a business, it’s brand and customers.
With a broad understanding of technology and technical implementation, knowledge of (User) Experience Design, I’m able to bring a very rounded approach to digital strategy for the clients we work with.
• Develop collaborative, long term relationships with clients
• Create experiences that build long-term customer engagement and advocacy of brands
• Understand the key trends that drive consumer & market behaviour
• Drive the link between on and offline crm
• Bring value to the customer journey
• Have fun
Love seeing what digital, crm and technology is making possible for clients, consumers & brands. Enjoying learning to navigate through the crazy ideas that genuinely connect people & brands; ultimately to help grow client businesses.
• Digital & internet strategy
• Integrated brand experience design & planning
• Digital & integrated communications planning
• User experience design & architecture
• Market analysis • Media Planning
• Digital thought leadership & innovation
• Website strategy
• Direct marketing strategy
• Social media
• Customer Journey Planning
Enjoy an eclectic music, a keen sportsman which is down to just running since hanging up my rugby boots.
PCD Agency Website
An introduction to the clients, thoughts and people of PCD Agency.
PCD Agency Blog
A little insight into the thoughts and ramblings of PCD Agency.
Director of Strategy at PCD Agency
From July 1, 2001 and still in this role.
Director at Mediasquare plc