|Date||26th May 2005 (1:00pm – 3:00pm)|
|Venue||Ludgate House, London, United Kingdom|
|Duration||About 2 hours|
|Cost||Included with Enterprise subscription|
About the event
Circa. 12 attendees, no journalists, no audience, no sponsors, chaired and facilitated by E-consultancy.
Attendees: Argos, British Gas, BT, Shop Direct Group, Alliance & Leicester, Commision Junction, Loyalty.co.uk, Avis, Performics, Littlewoods, Net A Porter, Trade Doubler, Post Office, UKOffer.com, Affiliate Window, Paid On Results, dgm, Opodo, Argos, Yahoo, MyTravel, Carphone Warehouse, Flightmapping.com.
1. How can you best manage the relationship with your affiliates for maximum benefit? (incentives, marketing collateral, search engine marketing policies etc.) How do you identify the affiliates that will deliver the best return? What data exists as a benchmark to assess a good return.
2. How can you best integrate affiliate marketing into the marketing mix? How do you deal with expiry of content and rate changes?
3. What commercial models exist for managing affiliates? Should you manage in house or use an agency to manage the relationship? What is a reasonable commission rate to pay the Network?
4. Questions from attendees
To share knowledge, experiences, best practice and to network.
20 mins Arrive, Coffee and Registration
80 mins E-consultancy facilitates debate around key issues and trends
20 mins Follow up conversations / networking / close
+44 (0)20 7071 8612, peter @ e-consultancy.com (subject line 'Roundtable bookings')