|Date||6th March 2013 (1:00pm – 1:45pm EST)|
|Duration||About 1 hour|
About the event
From inspiration to conversion and beyond, discover how each type of screen in a consumer's life is playing a different role, and what marketers need to know to best connect. Learn how a consumer's behavior varies by screen, and understand the implications that should be reflected in your audience focused digital marketing strategy.
About the speaker - Mike Corak
EVP, Strategy, Ethology
Mike Corak Executive Vice President, Strategy: Mike Corak is the Executive Vice President of Strategy at ethology - a full-service integrated digital marketing agency. He leads the strategic planning and agency research teams. An agency veteran, Corak has developed and implemented winning digital and integrated strategies for hundreds of companies over his 15–year career, including Coca–Cola, ConAgra Foods, ConocoPhillips, FedEx, Fujitsu, Nike, Office Depot-service, and Walt Disney. Corak's results–oriented work has been recognized by his peers. His more noteworthy awards include"Best Consumer Products Website of the Year" by the American Business Association for his work with Nike, and"Email Campaign of the Year" from the EEC (Email Experience Council), division of the Direct Marketing Association (DMA).
Ethology is the integrated digital marketing agency for evolving consumer brands. Our staff of ethologists are consumerists at heart and integrationists in practice. We are experts at integrated digital marketing strategy and planning, research, seo, ppc, display, social media management, email marketing, content strategy and development, analytics, web development, and creative. Learn more at www.ethology.com.
Attendees of this webinar will take away the following insights and learnings:
-Consumer behavior by screen
-Tips to audit your current screen ecosystem
-Insights for improving your company's integrated digital marketing plans and tactics
Who should attend?
Marketers looking for a concise, in-depth view into getting a toehold in and leverating their content marketing strategies and tactics.