|Date||29th April 2004 (1:00pm – 3:00pm)|
|Venue||Ludgate House, London, United Kingdom|
|Duration||About 2 hours|
|Cost||Included with Enterprise subscription|
About the event
Discuss latest issues, trends and best practice for Interactive Advertising. 12 attendees, no journalists, no audience, no sponsors, chaired and facilitated by E-consultancy.
COI, BT, Dynamic Logic, Eurostar, Attic Media, Zenith Optimedia, ABCe, itraffic, British Airways, Royal Mail, esure, The Hub, Random Media, Deloitte & Touche, Lightmaker, Cancer Research UK, Real Media, Eyeblaster, AOL, DoubleClick, HM Customs & Excise
- Rich media advertising online: what are the opportunities, challenges, what works best etc.?
- Online advertising for brand metrics: how effective / relevant is online advertising as a brand vs. direct response medium?
- Multi-channel marketing: how does online advertising best fit in the mix with other advertising media?
- Questions from the floor
20 mins Arrive, Coffee and Registration
80 mins E-consultancy facilitates debate
20 mins Follow up conversations / networking / close
+44 (0)20 7071 8612, firstname.lastname@example.org (subject line 'Roundtable bookings')