Overview

Overview:
Discuss the creative opportunities/challenges of Interactive Advertising. Circa. 12 attendees, no journalists, no audience, no sponsors, chaired and facilitated by E-consultancy.

Confirmed attendees:
Autotrader, Google, British Gas, LlyodsTSB, Eyeblaster, Rufus Leonard, Unique Digital, The Hub, Modem Media, Deal Group Media

Agenda:
- Exploring interactive creative - how do users consume advertising online? How does this differ from nature of offline ad consumption and what are the implications for producing successful online creative?

- What are the latest innovations (e.g. formats, rich media, functional ad etc.) in interactive advertising and how can they best be applied?

- Costs / Pricing - Is rich media really overpriced or does a rich experience provide better response and better data? Is it worth spending more on interactive creative?

- Questions from attendees

Timings:
20 mins Arrive, Coffee and Registration
80 mins E-consultancy facilitates discussion
20 mins Follow up conversations / networking / close

back to top

Venue

Ludgate House

245 Blackfriars Road

London

SE1 9UL

United Kingdom

Google Maps