| Date | 25th October 2012 (12:00pm – 1:00pm EDT) |
|---|---|
| Venue | Online (EST) |
| Duration | About 1 hour |
| Cost | Free |
About the event
Overview
Holiday shoppers have already hit the stores with smartphones in hand. Are you losing sales by failing to optimize your email for today’s mobile landscape? Now’s the time to act. Join Econsultancy and Responsys to find out how your competitors – and New School marketers – are planning to win the battle for the mobile inbox this holiday season.
Programme
With more than 36% of consumers reading email from their smartphones, we know this year’s shoppers will use their mobile devices in-store to compare prices, check customer reviews and get the latest deals via email.
After just 45 minutes with Wacarra Yeomans, Director of Creative Services at Responsys, you’ll walk away with mobile email tactics that can dramatically boost holiday ROI without additional budget, including:
- 3 quick ideas you can roll out in your next campaign
- 5 big improvements you can implement in less than a month
- 4 fixes to maximize your mobile efforts
