| Date | 16th February 2005 (11:00am – 1:00pm) |
|---|---|
| Venue | Ludgate House, London, United Kingdom |
| Duration | About 2 hours |
| Cost | Included with Enterprise subscription |
About the event
Overview
An invitation-only event for managers of web, online marketing and e-commerce teams in large multi-channel organisation to discuss best practice, and key learnings, around how best to manage, and structure, the delivery of e-commerce.
This roundtable is based on research for a report "Managing an E-commerce Team: Integrating digital marketing into your organization" which will also specify guidelines on success factors in the areas of structure and integration, strategy, processes and skills.
We want to share best practice on managing the integration of the team with other parts of the organisation. We will produce a framework enabling benchmarking between organisations based on the stage of their development in managing different aspects of E-commerce.
Companies attending: Littlewoods / ShopDirect Group, Citigroup, Prudential UK & Europe, John Lewis Direct, Signet Group (H.Samuel, Ernest Jones), BCA Interactive, Henderson Global Investors, LTSBi eCommerce, Alliance & Leicester, TUI UK, MyTravel UK, DTI, Orange, MTV, Bradford & Bingley, Wheel, AKQA, Marketing Insights (Research Leader), The Carphone Warehouse
Enquiries
+44 (0)20 7071 8612, peter @ e-consultancy.com (subject line 'Roundtable bookings')
