| Date | 29th September 2009 (8:30am – 10:15am) |
|---|---|
| Venue | Peter House, Manchester, United Kingdom |
| Duration | About 2 hours |
| Cost | $120.00 |
About the event
Overview
Why did Econsultancy predict that 2009 would be the year of measurement?
As marketing budgets shrink and marketing departments and agencies are asked to show Return on Investment (ROI), the need to effectively measure any element of the marketing mix becomes paramount.
In simple economic terms, those who fail to measure and show comparative return on social media marketing and Online PR may see their budgets or clients recede.
So, is it the end to social media tests, soft conversational and sentiment metrics and hello hard, financial metrics?
What are the social media measurement standards and who is setting them?
With so many channels, metrics etc where do you start and more importantly, where do you stop?
This session will look at some of the best practice social media measurement techniques. Using case studies and examples and different approaches and objectives, you will be able to:
1. Decide how to benchmark for social media success
2. Define an approach and choose key metrics for your social media marketing and online pr campaigns
3. Understand some of social media measurement challenges that other organizations have faced and their methods of overcoming them
4. What to consider before you even start thinking about measurement
5. Joining up social media "buzz" with onsite activity
Who should attend:
Communications professionals
Public Relations professionals
Marketing Managers
Marketing Executives
SEO and Search professionals
Ecommerce and digital marketing professionals
Website owners
Speakers' and panelists' profiles
Karl Harvard
Karl Havard is the founder and Managing Director of Somatica Digital and has been involved in marketing and digital marketing for ten years plus. He specialises in online brand consumer engagement; researching and understanding consumer values, motivation and behaviour; and how this translates into an effective brand/consumer dialogue through social media and interactive marketing. Karl is also researching online brand consumer trust for a PhD, with the aim of formalising a brand trust model which online businesses can apply. He also regularly takes part in adrenalin fueled activities, even though he is knocking on a bit he likes to think he can still mix it with the best of them. He competes in Tough Guy Challenges, lives in Northampton and rides around on his 1965 Lambretta Li150. He’s been married for over 22 years and has four beautiful daughters.
