|Date||10th June 2009 (8:30am – 10:15am)|
|Venue||BSG House, London, United Kingdom|
|Duration||About 2 hours|
About the event
Twitter is 2009’s runaway social media success.
Celebrities such as Britney Spears, Stephen Fry, Johnathan Ross and Andy Murray have propelled it into the mainstream. The UK’s media run regular Twitter stories raising its profile and popularity. It’s the ‘must-try’ social network. Heck, even Phillip Schofield Tweets!
But it’s clearly not just hype. Charities and non-profit organisations are successfully using it as a low cost channel to raise awareness, money and connect with their stakeholders. Many businesses are finding successful Twitter adoption is generating targeted and valuable traffic to their websites (Econsultancy included!). Some are finding it is reducing the cost of customer service, others are generating substantial PR value. Others are using it to seek and recruit talented staff.
But with popularity and the ‘hype cycle’ come associated problems. Spam, stalking, threatening behavior and misuse are threatening to disrupt the happy world of those who Twitter. A new form of cybersquatting has emerged as brands, organisations and individuals have had their Twitter accounts registered without their knowledge or consent. If Facebook is criticized for reducing employee productivity, then Twitter is regarded by some as the new ‘social media timewaster on steroids’.
This session will objectively consider the opportunities and the pitfalls of Twitter. Useful tools, techniques and tips will be introduced to enable you to:
1. Decide if and how Twitter can be integrated within your business strategy
2. Framework your business objectives, resourcing implications and how to measure success.
3. Understand some of the reputation and legal issues that organizations, brands and individuals may face
Who should attend:
Public Relations professionals
SEO and Search professionals
Ecommerce and digital marketing professionals
Speakers' and panelists' profiles
Michelle Goodall specialises in Online Public Relations. Formerly the Digital Director at Lexis Public Relations she has over 12 years' online PR and social media marketing consultancy and implementation experience working on award winning PR campaigns and providing crisis and issues management and social media consultancy for many blue-chip organisations including Norwich Union, Coca Cola, Domino's, eBay, Camelot and Diageo.
Michelle understands how evolving web technologies are affecting traditional PR models. She has helped PR and marketing professionals embrace the medium by advocating a simple and pragmatic approach.
When she is not glued to a computer, Michelle likes to spend time with her husband and two young children, drink red wine and cook.
Gideon Benaim – Partner - Schillings
Gideon is a media litigator specialising in Reputation Management for high-profile individuals and leading business entrepreneurs with extensive experience in privacy and defamation laws. Gideon has represented Oscar-winning film director Roman Polanski, British supermodel Naomi Campbell and Chairman and CEO of Las Vegas Sands Corp. Sheldon Adelson.
Schillings is one of Britain’s top law firms dedicated to safeguarding the reputations of international corporations, brands, celebrities and high-profile business people. The firm’s track-record in defamation, privacy and copyright cases is second to none.
Guy Stephens - Online Help Manager - Carphone Warehouse
Guy is the Online Help Manager at Carphone Warehouse. He is responsible for delivering help self-service via carphonewarehouse.com, and is currently exploring how social media can be integrated into a more formalised customer service framework. Prior to Carphone Warehouse, he was the Global Online Marketing Manager for Mars Drinks, the largely B2B division of the global Mars FMCG business.
Guy has worked in the online environment for over ten years, building up experience in online marketing, eCRM, SEO, ecommerce, email marketing, project management and social media. He is a strategic thinker who is passionate about championing the cause of the customer and how their needs can be met in an increasingly fragmented and multi-channel environment.
£99 + VAT