| Date | 27th April 2005 (4:00pm – 6:00pm) |
|---|---|
| Venue | Ludgate House, London, United Kingdom |
| Duration | About 2 hours |
| Cost | Included with Enterprise subscription |
About the event
Overview
Overview:
Circa. 12 attendees, no journalists, no audience, no sponsors, chaired and facilitated by E-consultancy.
Attendees: Eurostar, Volvo Construction, Sony, Opodo, PWC, IDG, Richemont, DFES, ModemMedia, Site Intelligence, Web Abacus
Agenda:
- How do you choose the right web analytics solutions? What are the deciding factors and what are the key considerations?
- How do you combine user-centric data with site-centric data to optimise ROI (e.g. customer profiles vs. traffic data, usability vs. path analysis, surveys vs. web stats)
- What’s the latest on data (in)accuracies? How far can you trust your data? (cookie deletion, double counting, bot activity etc.)
- Questions from attendees
Objectives:
To share knowledge, experiences, best practice and to network.
Timings:
20 mins Arrive, Coffee and Registration
80 mins E-consultancy facilitates debate around key issues and trends
20 mins Follow up conversations / networking / close
Enquiries
+44 (0)20 7071 8612, peter @ e-consultancy.com (subject line 'Roundtable bookings')
