Overview

Overview:
Circa. 12 attendees, no journalists, no audience, no sponsors, chaired and facilitated by E-consultancy.

We will be covering the following topics:

Web Measurement & Analytics
- Integrated web measurement and analysis: can you really reconcile all your measurement tools and data points?
- What should your e-commerce KPIs (key performance indicators) be? How are these evolving?
- Special Guest, Jim Sterne, talks about the nascent Web Analytics Association, its remit, what it hopes to achieve, where it’s at etc.
- Special Guest, Bryan Eisenberg, explains ‘persuasion architecture’ and how web analytics fits in (what works best, how qualitative and quantitative analysis work best together etc.).

Confirmed attendees:
Royal Mail, General Motors, Alliance & Leicester, Net-A-Porter.com, BCA (Book Club Associates), DoubleClick, Redeye, Webabacus, Speed-trap, Nedstat, Unique Digital, SBI Framfab, Issel.co.uk, FutureNow Inc.

Objectives:
To share knowledge, experiences, best practice and to network.

Timings:
20 mins Arrive, Coffee and Registration
80 mins E-consultancy facilitates debate around key issues and trends
20 mins Follow up conversations / networking / close

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Venue

Ludgate House

245 Blackfriars Road

London

SE1 9UL

United Kingdom

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