Online Sales Manager at Three
21 January 2010 14:59pm
We've recently added Mega Menu capability to our website, www.displaysense.co.uk, as, like others, seen the growing trend by deep pocket, high profile retail websites adopting them such as Next, B&Q, Marks and Spencer. Plus, with the likes of Mr Guru (Nielsen) saying they are good thing, reported in this blog.
I think they are great because I think our customers aren't browsers- they are searching for something specific, so if I can help them cut out stages by offering them deeper links, I will.
However, our SEO consultancy has raised that Google will no longer love us as we are now showing over 300 links on a page, because of the mega nav and potentially diluting our product pages, seeing less of them being crawled. Its very early days but potentially our PageRank could be affected.
The quoted rule is Google doesn't like you to have any more than 100 links on a page. But when I look at the likes of Argos, who recently introduced their mega menu, they have over 395 links on this page, so how do they avoid this? Or do they bother worrying, as their brand is well known, they don't rely upon SEO etc.
I'd appreciate if anyone could give me their opinion and ideas on potentially helping Google love us. Should I be trying to instruct my templates to load the navigation last or can I ask the search engines to ignore these internal links?
Technical Project Manager (MBA, MBCS, CITP, CEng) at Naxtech.com
21 January 2010 21:56pm
I've never heard of this 100 link rule and I do not believe it's true. I've even been involved a lot with Google search appliances and have seen certain aspects of the engine but never saw anything relevant.
I do not see the large number of links as an issue. An issue could be potentially caused by where you put all those links on the page from an SEO perspective but I think this is something that can be dealt with via doing some smart programming. Other than that I do not think it's a problem having many links on a page. After all, it's good for a page's content to be accessible.
If you have any comments or questions feel free to contact me directly.
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E-Business Consultant at Dan Barker
22 January 2010 18:14pm
hi, Stephen, Denis,
the '100 link' rule is sort-of true. It's been in Google's webmaster guide for years & Matt Cutts has covered it a few times. The reason behind its addition was google used to only keep the first 100k of pages. That was upped long ago, but they left the recommendation there - I believe - more for quality purposes than anything else.
As Denis says though, I wouldn't worry about it too much (other than monitoring the effect of your new implementation quite closely).
Here are a couple of reasons why:
Finally, a lot of your site is great from an SEO perspective, but there are other issues I'd fix until you have any data to say whether/not the new menus have a negative effect. eg:
Hope that helps,
Digital Marketing Manager at Piece of Cake
25 January 2010 13:56pm
I have to agree with Don. The rule is in the webmaster guidelines for many years and everyone should be aware of it.
The new trick that Google introduced into this rule, a couple of years ago is that these links have to be UNIQUE. So, it is not a problem if you have a link to the same URL two or three times because Google will be counting it as one.
This is something that many SEO consultants don't take into account yet (but they should), it is a rather well hidden secret.
If you play by this rule and you still have more than 100 (different) links in your pages then I suggest that you take another look at your architecture.
ceo at Sapience Infosolutions
26 January 2010 04:38am
Google is not hunter anymore, its quietly transforming into hunted. Seo has degraded the quality of search very heavily.
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