Recommended research
CRM 2.0 Report
Learn about the latest trends in CRM and the extent to which companies are integrating online and offline data to provide a more relevant and personalised customer experience. Based on a survey of 500+ marketers.
B2B Digital Marketing Trends Briefing: Key takeaways from Digital Cream London 2012
Econsultancy's B2B Digital Marketing Trends Briefing focuses on the key trends, challenges and solutions for B2B digital marketers. Based on roundtables from Digital Cream London 2012, the guide has been co-authored by nine independent B2B marketing experts who also acted as moderators for the roundtables at Digital Cream.
22 November 2011 15:59pm
Hi there,
I have found the "CRM 2.0 Report" in the Reports section here, but the site seems to be quite light on "how to" guides for Online Retention / Online CRM strategies...
Does anyone know of any reports here or elsewhere that might be worth a look at in this area?
Thanks!
Gareth
Head of Social at Econsultancy
12 December 2011 15:55pm
Hi, you might also try our Internet Marketing Strategy Briefing: http://econsultancy.com/uk/reports/internet-marketing-strategy
And the Social Media Integration Report: http://econsultancy.com/uk/reports/social-media-integration
We also have an ECRM guide scheduled for early 2012 publication (February I believe) which should cover in more detail.
Afraid I haven't really come across much on the wider web in general, you might try http://onlinecrm.blogspot.com/ who list a few?
Best,
Matt