Trends in email 'opens' stats?
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Online Communications Manager at NHBC
19 August 2009 13:09pm
Hi there,
Is anyone aware of any stats which show a drop in open rate of email campaigns based on modern email clients having graphics turned off by default?
I know this was rising due to it being built into the new version of Outlook - but has this stablised now or are open rates still declining.
Anyone done any research?
Sue