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Recommended reports
Return on Effort Study
The Return on Effort Study examines the variable of time in the evaluation of fundamental marketing tactics. The report, sponsored by Hubspot, also examines the skills that modern marketing teams need to develop to take advantage of social, inbound tactics.
UK Search Engine Marketing Benchmark Report
The UK Search Engine Marketing Benchmark Report 2012, carried out in association with search agency NetBooster, contains a comprehensive analysis of the UK search marketing environment. Now in its sixth year, the report is based on a survey of more than 500 marketers and covers current issues and future trends within search engine optimisation (SEO or natural search), paid search (PPC) and social media marketing.
Country Manager at Companeo Limited
27 May 2009 17:06pm
Hi Ashley,
Companeo works with companies that want to increase their B2B sales; we put them in touch with businesses that need their products and services, at a time when they want to buy. Companeo provides high quality well targeted sales leads, meaning sales people can spend time talking to potential customers not looking for them!
We generate enquiries, to our website, from businesses that need products and services – here they can find the right supplier for all their purchasing needs through our matching process. Then we pass matching enquiries to our Companeo Agreed Suppliers as leads. All enquiries are verified by our customer service team, against agreed lead criteria, before being passed to relevant approved suppliers.
We currently operate in 4 European countries – UK, France, Holland and Belgium – and have provided over one million enquiries to more than 3000 Companeo Approved Suppliers.
Online brochure can be found here: http://news.companeo.com/ecom/uk/ or at www.companeo.co.uk
Regards,
Andrew Blackwood
Country Manager
Companeo Limited
ablackwood@companeo.com
CEO at Econsultancy
28 May 2009 09:46am
Just came across some stats (from MarketingProfs / Forrester via eMarketer) which supports the fact that B2B Marketers Turn to Digital Tactics
Community Manager at Wired Sussex
28 May 2009 20:34pm
Hello and thanks for the opportunity to shout about ourselves!
We are Content & Motion, the uber hot Online PR agency based, beautiful Sussex.
We specialise in online PR with solid expertise in SEO and analytics, check our site for more details on how we do the digital do http://www.contentandmotion.co.uk/online-pr-agency-services/
We work with a range of B2B clients including the likes of IBM and Squiz, as well as partnering with other agencies to bring the online clout where it is needed most.
For more information please call us on 01273 478 278 or check www.contentandmotion.co.uk
eCommerce Specialist at CSI Ltd
29 May 2009 10:26am
B2B eCommerce Webinar, 11am, 25th June 2009
B2B eCommerce is rapidly becoming a hot topic. A lot of B2B organisations are now seriously looking at driving more business through the eCommerce channel. My company, CSI Ltd specialise in developing B2B eCommerce solutions using both IBM and Hybris technologies.
We are running a B2B Webinar on 25th June inconjunction with one of our clients, Firwood Paints. Firwood Paints implemented the IBM WebSphere Commerce platform to support customer orders and as a result has transformed their business. Martin Wallen, Managing Director, will be sharing his experiences during this not to be missed webinar.
If you would like to register for this event, please email me at: james.lovell@csiltd.co.uk or call me on 07720 548880.
Alternatively visit our website: www.csiltd.co.uk
We look forward to seeing you on 25th June!!
James Lovell
eCommerce Specialist, CSI Ltd
www.linkedin.com/in/jameslovell71
Managing Director at Quba
29 May 2009 13:34pm
Hi
I'm Managing Director of Quba based in Sheffield. We have a broad range of clients from bed retailers to universities and have delivered some great results in the B2B sector.
Some of our favourites include:
We try to keep things straightforward at Quba which is why I describe our services in the following way:
Okay, so maybe there’s a bit more to it than that, but that’s no reason to make it complicated.
Kind regards
Matthew Williams
Managing Director
Quba - www.quba.co.uk
Technical Project Manager (MBA, MBCS, CITP, CEng) at Naxtech.com
30 May 2009 23:15pm
Hi Ashley,
As you may already know, we are completely B2B.
We deal primarily with two areas: Web Development and Online marketing. Having said that though, we only work on Microsoft and IBM platforms only.
Main specialisation is in hospitality, travel, tourism but have also been involved in very serious projects in pharmaceuticals, real estate, recruitment, insurance, and more.
Website: www.naxtech.com
regards,
Denis
www.naxtech.com
EMEA Sales Director at WebCollage
01 June 2009 23:08pm
Ashley
WebCollage’s channel enablement solution allows vendors to support demand generation, drive leads and control brand messaging on channel partner websites. By opening a pipeline between a vendor's website and each of its partner websites, WebCollage ensures that partners have a vendor’s complete set of marketing assets seamlessly integrated into their website including any product descriptions, brand marketing, whitepapers, videos , data sheets, or any other type of marketing material. As a vendor launches new products or changes marketing content, WebCollage’s platform instantly updates all partner websites in real-time. Customers going to a partner’s website would be assured of having the most up-to-date and accurate vendor marketing information no matter where they interacted with the vendor brand.
More importantly, these marketing assets can be used by partners for closed loop marketing campaigns all way from initial lead generation through to lead capture. A vendor could even leverage WebCollage’s platform to syndicate out live chat to partner websites so that a prospective customer can talk directly with a qualified customer service rep while visiting a partner website.
Using WebCollage is a unique approach for channel support – much different than the traditional portal “come and get it strategy.” Manufacturers are able to reach end customers, control brand messaging and provide lead gen support , campaigns and full reporting visibility to partners on a global basis. Today, WebCollage works with leading channel organizations including IBM, EMC, Lenovo, Microsoft and Cisco in more than 50 countries and 15 languages.
Commercial Director at Digital Results
03 June 2009 22:05pm
I work at Digital Results (http://www.digital-results.com) and our primary focus is to help SME's improve their online performance. Working almost entirely with B2B clients, we provide website design, construction and performance services acting as an external digital marketing specialist.
We work with our clients to achieve real, tangible results through internet marketing. Our strategy is to set and achieve a key performance indicator through processes such as:
1. Enhancing a company's website to set it up for lead generation
2. Search engine optimisation to improve visibility on search engines
3. Management of search engine marketing - PPC campaigns for fast and measurable results
What some of our clients say:
"Having set up a new business I needed to deal with a company that understood our needs to build a website that was appropriate for our niche B2B sector in a short space of time. Digital Results surpassed my expectations and continue to work behind the digital scenes to provide excellent search engine results, driving traffic to our website. I would highly recommend the fresh, modern approach that comes with dealing with Digital Results." Darren Neill, Managing Director, Vision Medical.
"In a remarkably short space of time we have moved from having little or no web presence to being the top natural result on Google for our business sector. We have also been pleasantly surprised by the quantity and quality of the leads coming through from our new site which will have an ongoing significant impact on our growth and ability to communicate with our customers." Joe Earl, Marketing Manager, Dental Sky.
We'd be pleased to hear from any company looking to improve their performance online. To get in touch call 01920 444 780 or email .
Managing Director at indiumonline
09 June 2009 19:09pm
Hi Ashley,
Thanks for the invitation to shout about ourselves!
I work for Indium Web Management, an online marketing agency based in Oxford. We work for clients in a wide range of industries including B2B.
We find the skill set needed to market B2B and B2C companies through the key online channels is very similar. The technical skill set is clearly the same, and the marketing skill set continues to focus on identifying the customer, what their needs are, and making sure the client is there when they're interested in the products/ services they have to offer.
We offer the following services to our B2B clients:
- Email marketing
- SEO
- PPC
- Online PR
- Online brochures
- Website project management
- Online marketing strategy creation
Thanks
Chloe Thomas
Managing Director
Indium Web Management
01865 339 470
chloe at indiumwm.com
Managing Director at Hoop Associates
24 July 2009 12:32pm
Hi Ashley
I know I am a bit slow off the mark on this one but would like to throw or hat into the ring.
Hoop Associates - digital strategy and user experience branding
We promote user centred thinking and deliver branding, user experience design and content marketing to the likes of PepsiCo, Crossrail, National Policing Improvement Agency and Grosvenor.
Our approach to B2B marketing includes nose to tail user centred thinking that places better usability, content creation and control and analytics at the heart of the engagement process. And because the work we deliver is usable, respectful, unobtrusive and relevant, we build user engagement and trust.
In short, we build brand engagement and relationships by simplifying the process for clients and their customers.
Check us out www.thisishoop.com