Head of Digital Experience at Royal Mail group
24 October 2011 08:45am
I am currently developing a contingency plan for my team and am looking at options for outsourcing email and ad operations.
Can anyone recommend any suppliers? Does anyone have any tips on what to look for or how to go about this?
Research Manager at Econsultancy
28 October 2011 14:12pm
For email suppliers, I'd recommend you download the Email Marketing Buyer's Guide:
This features 25 email marketing vendors, and also contains tips and pitfalls for finding a suitable supplier.
We're currently working on the 2011 upate to this guide
It is also worth looking at our supplier directory here: http://econsultancy.com/directories/suppliers
For ad operations, there is a good article on iMediaConnection, which may be useful: http://www.imediaconnection.com/content/20889.asp
This report, produced in association with United Studios, is aimed at agencies who are interested in the business case and challenges associated with outsourcing digital work. The survey is similar to the Digital Outsourcing Survey carried out in 2008, and shows trends in outsourcing over this time.
Free market research on digital marketing
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