JUMP London Agenda
JUMP 2012 included insight from top marketers across every industry and this year is set to be just as exciting. Here's what happened so you can get a taste of what's to come in 2013
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Alison Lancaster
CMO / Marketing Director, Online Non Food, Kiddicare / Wm Morrison Supermarkets
Talking on: PANEL: The Digital Self - what is identity?
Room L
Craig Sullivan
Group eBusiness Manager, Belron (Autoglass)
Talking on: Conversion rate optimisation across channels
Room A
Fiona Spooner
Head of Acquisition Marketing, Financial Times
Talking on: PANEL: What have we learnt about how different marketing channels best work together?: Insights into multichannel campaign optimisation
Room O
Ros MacKenzie
General Manager Content Strategy, TUI UK
Talking on: Engagement through content strategy
Room E
Simon Harrow
Executive Office, Morrisons
Talking on: Organisational strategy for a multichannel world
Room L
Linus Gregoriadis
Research Director, Econsultancy
Talking on: The Econsultancy view on what good looks like
Room A
Alex Oberberg
Global Marketing Manager, Social Media, Nokia
Talking on: Connecting Online with Offline using Social and Mobile
Room A
Matt Rooke
Customer Acquisition & Retention Vice President, Kuoni Travel
Talking on: PANEL: What have we learnt about how different marketing channels best work together?: Insights into multichannel campaign optimisation
Room O
Alex Balfour
Head of New Media, LOCOG
Talking on: Digital at scale: How London 2012 delivered the first truly digital Olympic and Paralympic Games
Room O
Chris Lawson
Outgoing Director of Content Sales and Marketing, Guardian News & Media
Talking on: Multichannel campaign and customer experience management
Room E
Grant Baillie
Head of Online CRM, Marks and Spencer
Talking on: PANEL: How do you deliver a more joined up customer experience?: Challenges around people, process, technology
Room E
Ling Valentine
Boss, LINGsCARS.com
Talking on: Method in the madness? Did the Dragons miss out not getting an investment in Ling “I’m just a genius at marketing” Valentine?
Room L
Matthew Finch
Head of Sales and Commercial , Warner Leisure Hotels
Talking on: Optimising multichannel campaigns: case studies
Room O
Lawrence Merritt
Managing Director, UK & Ireland, Photobox
Talking on: Delivering engaging experiences through social applications
Room E
Duncan Tickell
Commercial Director, Immediate Media Co
Talking on: Delivering effective campaigns across online/offline
Room O
Martin Bartle
Global Communications and E-commerce Director, Agent Provocateur
Talking on: Customer centric strategies for high value customers
Room L
Steve Wind-Mozley
SVP Ecommerce, BBC Worldwide
Talking on: PANEL: The Digital Self - what is identity?
Room L
Nick Fuller
Director of Planning and Development, e-Dialog
Talking on: Use attribution analysis to measure the impact of email in a multichannel world
Room S
Stefan Tornquist
VP, Research (US), Econsultancy
Talking on: The Econsultancy view on what good looks like
Room O
Peter Abraham
Exec VP, EMEA & ASIA, Econsultancy
Talking on: The Econsultancy view on what good looks like
Room E
Nina Jones
Head of Customer Experience, Porsche Cars Great Britain
Talking on: Making sense of data to personalise the multichannel customer experience
Room E
Fiona McSwein
Group Director of Marketing, Euromoney Institutional Investor PLC
Talking on: PANEL: The Digital Self - what is identity?
Room L
Ottokar Rosenberger
Vice President of International, eHarmony.com
Talking on: Global insights from joined up marketing campaigns
Room O
John Larder
Head of Analytics, Insight and Business Intelligence, Barclays
Talking on: PANEL: How do you join up data across channels? : Insights into multichannel analytics
Room A
Giles Richardson
Head of Personalisation and Optimisation, Barclays Bank
Talking on: PANEL: How do you deliver a more joined up customer experience?: Challenges around people, process, technology
Room E
Lee Wilmore
Head of Database Marketing, IPC Media
Talking on: PANEL: How do you join up data across channels? : Insights into multichannel analytics
Room A
Marie Fenner
Managing Director UK & Ireland, AT Internet
Talking on: KPI & Measurement Strategy – Back to Basics
Room S
Toby Goldblatt
Director, Digital & Social, CACI
Talking on: Multichannel Lead Management and Nurturing - using data driven marketing to improve sales performance in all channels
Room S
Ollie Bath
Head of Client Solutions Europe , IgnitionOne
Talking on: Engagement Optimisation- Transforming the Dark Art into Science
Room P
Michael Schirrmacher
Sales Director UK, Webtrends
Talking on: MVT across multiple brands: One approach to successful testing
Room P
Jonathan Waddingham
Product Manager Social & Labs, JustGiving
Talking on: Social CRM insights
Room A
Matthew Tod
Partner, PwC Consulting
Talking on: Good-bye Web Analytics, Hello Digital Intelligence!
W
Dara Fitzgerald
Head of Insight, Fresh Egg
Talking on: Multichannel Funnels in Google Analytics: discovering untapped opportunities in your conversion path
Room S
Michael Plimsoll
Industry Marketing Director, Adobe
Talking on: Marketing Attribution - Taking the guesswork out of marketing
Room H
Guido Fambach
Vice President Professional Services, comScore
Talking on: Viewable Impressions: Changing how the world sees digital advertising
Room S
Chris Allison
Online Sales Manager – UK & Europe, Air New Zealand
Talking on: Air New Zealand: Big Data, Better Ideas – Taking off with Tag Management
Room H
Fabrizio Esposito
Digital Science & Innovation Executive, GfK Consumer Experiences
Jamie Brighton
Product Marketing Manager, Adobe
Talking on: Let’s get personal – how to provide the most personal experience possible
Room H
Jonathan Cook
Head of New Media, Valtech
Talking on: Simplifying Facebook Commerce – Being Social by Design
Room H
Guy Hanson
Director Response Consulting EMEA, Return Path
Talking on: The New Equation for Deliverability: EQ = D³
Room H
Adrian Hado
Head of Insight, Avios
Talking on: How behavioural and transactional data can improve the customer experience to engender loyalty
Room O
Neil McCarthy
Commercial Director, iProspect (formerly I Spy Marketing)
Talking on: Search and Social
W
Neil Mason
SVP Customer Engagement, iJento
Talking on: Tracking the Customer Journey: A Data Model For The Digital World
W
Grant Sidwell
Mobile Director, Experian CheetahMail
Talking on: A case study: Optimising your mobile strategy to drive ROI
Room P
Sandra McDill
European Account Services Director, TagMan
Talking on: Air New Zealand: Big Data, Better Ideas – Taking off with Tag Management
Room H
Ramel Levin
VP Marketing, ClickTale
Talking on: How to give the customers what they want and make money doing it
W
Ben Harknett
Director of EU Sales & Client Services, Wildfire Interactive
Talking on: How to use data to maximize the value of Social Media
Room H
Jon Stanesby
Associate Director of Strategic Services, Responsys
Talking on: Relationships first: Using digital to tie it all together
W
Peter Goodman
VP of BuyBuddy, Salesforce Marketing Cloud
Talking on: Paid, Owned and Earned Media: The Convergence
Room P
Graham Benson
CIO, MandMDirect
Talking on: Bringing Marketing & IT Together for Effective CEM
Room H
Nick Evans
Account Director, ExactTarget
Talking on: PANEL: How do you deliver a more joined up customer experience?: Challenges around people, process, technology
Room E
Rebecca Quinn
Director EU Strategy and Operations, Wildfire Interactive
Talking on: PANEL: How do you join up data across channels? : Insights into multichannel analytics
Room A
Adit Abhyankar
Executive Director, Visual IQ
Talking on: PANEL: How do you join up data across channels? : Insights into multichannel analytics
Room A
Ben Chamlet
Product Consultant, Silverpop
Talking on: PANEL: What have we learnt about how different marketing channels best work together?: Insights into multichannel campaign optimisation
Room O
Will Cook
VP Multichannel Marketing, Autonomy
Talking on: PANEL: What have we learnt about how different marketing channels best work together?: Insights into multichannel campaign optimisation
Room O
Geoff Wright
Vice President, European Sales, Zmags
Talking on: PANEL: How do you deliver a more joined up customer experience?: Challenges around people, process, technology
Room E
Ralph Wirth
Associate Director, Global Innovation and Digital, GfK Consumer Experiences
Talking on: New forms of multichannel research combining traditional and digital
Room A
Fabrizio Esposito
Digital Science & Innovation Executive, GfK Consumer Experiences
Talking on: New forms of multichannel research combining traditional and digital
Room A
Vicky Garfitt
Digital Marketing Manager, B&Q
Talking on: Relationships first: Using digital to tie it all together
W
Tom Cannon
VP – Product Management, Thunderhead.com
Talking on: Jump into the world of actionable customer journeys
W
Ben Chamlet
Product Consultant, Silverpop
Talking on: Behavioural Marketing; beyond email marketing
Room P
Jochen Moll
Member and Spokesman of the Board of Management, Intershop
Talking on: E-commerce Report 2012
Room S
Jon Myers
Commercial Director - EMEA, Marin Software
Talking on: How Mobiles and Tablets are Changing Search Marketing
Room S
Martin Sheerin
Head of Online Product Development, Phones4u
Talking on: MVT across multiple brands: One approach to successful testing
Room P
Will Cook
VP Multichannel Marketing, Autonomy
Talking on: Things you never knew about Digital Optimisation
Room S
Nick Evans
Account Director, ExactTarget
Talking on: Defending email’s effectiveness in a multichannel world
Room P
Sean Doherty
Director of Operations, Betfred
Talking on: Turning the tables – how Betfred plans to make gaming personal
W
Richard Bassett
Sales Manager, General Markets, LivePerson
Talking on: Intelligently Engaging Customers to Increase Online Sales & Improve Customer Service
Room P
John Ginn
VP of Consulting , CACI
Talking on: Multichannel Lead Management and Nurturing - using data driven marketing to improve sales performance in all channels
Room S
Annette Leeke
Head of Web Analytics and Optimisation, LV= (Liverpool Victoria)
Talking on: Tracking the Customer Journey: A Data Model For The Digital World
W
Neil Morgan
Senior Director Digital Marketing, Adobe
Talking on: PANEL: The Digital Self - what is identity?
Room L
LEAD
This track is for (Digital) Marketing Directors or Heads of (Digital) Marketing. It’s about the big issues in making joined up marketing a reality: organisational structure, skills and culture, measurement, budgeting etc.
- Modern shopkeeping
- PANEL: The Digital Self - what is identity?
- The journey towards omnichannel
- Method in the madness? Did the Dragons miss out not getting an investment in Ling “I’m just a genius at marketing” Valentine?
- Customer centric strategies for high value customers
- Organisational strategy for a multichannel world
- The Econsultancy view on what good looks like
ANALYSE
This track is all about data, metrics, measurement, analytics. Data underpins any attempt to join up your marketing channels. Learn from others how they’ve achieved this.
- How offline PR affects online sales
- Conversion rate optimisation across channels
- New forms of multichannel research combining traditional and digital
- Social CRM insights
- PANEL: How do you join up data across channels? : Insights into multichannel analytics
- Connecting Online with Offline using Social and Mobile
- The Econsultancy view on what good looks like
OPTIMISE
This track is about optimising the marketing mix across online and offline. Learn how the different channels work together to get the best results.
- Delivering effective campaigns across online/offline
- Optimising multichannel campaigns: case studies
- Digital at scale: How London 2012 delivered the first truly digital Olympic and Paralympic Games
- PANEL: What have we learnt about how different marketing channels best work together?: Insights into multichannel campaign optimisation
- Global insights from joined up marketing campaigns
- How behavioural and transactional data can improve the customer experience to engender loyalty
- The Econsultancy view on what good looks like
ENGAGE
This track is about the multichannel customer experience. Learn how to engage successfully with your customers in a truly multichannel way.
- Engagement through content strategy
- Multichannel campaign and customer experience management
- PANEL: How do you deliver a more joined up customer experience?: Challenges around people, process, technology
- Delivering engaging experiences through social applications
- Making sense of data to personalise the multichannel customer experience
- Lessons in engagement from a social pioneer
- The Econsultancy view on what good looks like
Whitepapers Live 1
Case study presentations from leading practitioners on how to optimise and join up your marketing across online and offline.
- How to improve your website conversion
- Good-bye Web Analytics, Hello Digital Intelligence!
- Turning the tables – how Betfred plans to make gaming personal
- Search and Social
- Relationships first: Using digital to tie it all together
- Jump into the world of actionable customer journeys
- Tracking the Customer Journey: A Data Model For The Digital World
- How to give the customers what they want and make money doing it
Whitepapers Live 2
Case study presentations from leading practitioners on how to optimise and join up your marketing across online and offline.
- Marketing Attribution - Taking the guesswork out of marketing
- Bringing Marketing & IT Together for Effective CEM
- Content: make do and mend
- Air New Zealand: Big Data, Better Ideas – Taking off with Tag Management
- How to use data to maximize the value of Social Media
- The New Equation for Deliverability: EQ = D³
- Let’s get personal – how to provide the most personal experience possible
- Simplifying Facebook Commerce – Being Social by Design
Whitepapers Live 3
Case study presentations from leading practitioners on how to optimise and join up your marketing across online and offline.
- Big Data: Does Size Matter?
- Defending email’s effectiveness in a multichannel world
- MVT across multiple brands: One approach to successful testing
- Behavioural Marketing; beyond email marketing
- Intelligently Engaging Customers to Increase Online Sales & Improve Customer Service
- Paid, Owned and Earned Media: The Convergence
- Engagement Optimisation- Transforming the Dark Art into Science
- A case study: Optimising your mobile strategy to drive ROI
Whitepapers Live 4
Case study presentations from leading practitioners on how to optimise and join up your marketing across online and offline.
- Use attribution analysis to measure the impact of email in a multichannel world
- Multichannel Lead Management and Nurturing - using data driven marketing to improve sales performance in all channels
- Multichannel Funnels in Google Analytics: discovering untapped opportunities in your conversion path
- Things you never knew about Digital Optimisation
- How Mobiles and Tablets are Changing Search Marketing
- KPI & Measurement Strategy – Back to Basics
- E-commerce Report 2012
- Viewable Impressions: Changing how the world sees digital advertising