MENG Panel: Marketing Integration – Inside and Out
The challenges of integrating offline and online tactics are hard enough without the additional organizational roadblocks that marketers face getting internal alignment.Hear how some companies are dealing with inside and outside integration of an integrated marketing strategy.
About the speakers
Jan Bottcher, Director, Marketing-Consumer Products, Domino Foods
As both a brand marketer and as a consultant, Jan Bottcher has built brands such as Kraft Macaroni & Cheese dinners, Lender’s bagels, Benjamin Moore paints, and Gerber baby foods. Jan joined Domino Foods, Inc. in 2009 to create a CPG marketing discipline for the Domino, C&H and Florida Crystals brands of sugar. Jan is a fervent fan of MENG (Marketing Executives Networking Group – a JUMP NYC sponsor), where she serves on the NJ Chapter Executive Committee and the national admissions team.
Veronica Fielding, President/CEO, Digital Brands Expressions - (Moderator)
Veronica Fielding is the CEO of Digital Brand Expressions (DBE), a trailblazing digital marketing agency that specializes in building audiences and connecting buyers and brands through context marketing solutions.
As an expert in social media, SEO, and integrated content marketing, Veronica is often sought after to speak at forward-looking conferences like Digital Hollywood, including Web 2.0 Expo, Search Engine Strategies, SMX and MarketingProfs and has been quoted in The Wall Street Journal, Entrepreneur Magazine, The New York Times and other major media related to her expertise. She is also featured as a regular blogger for Fast Company.
As a prior executive for Princeton Partners, Dow Jones & Company, and founder of United Multimedia, Veronica’s expertise has been leveraged by a diverse portfolio of clients including Time Warner, Johnson & Johnson, Associated Press, Digital First Media, The Ritz-Carlton and Century21.
A serial entrepreneur, humanitarian, and avid mentor, Veronica’s thought-leading philosophies have inspired her active memberships in prestigious industry organizations such as Marketing Executives Networking Group, SEMPO, NY Women in Film & Television, and NY Women in Communications. When she’s not energizing audiences around the world, she enjoys the relative peace of her home near Princeton, New Jersey.
Diane Reitter, Director of Market Communications, Colorcon
Diane Reitter has extensive expertise in B2B marketing with a track record of building brand recognition and sales momentum in the pharmaceutical and specialty chemical industries. In her role as Director of Market Communications at Colorcon she created consistent, powerful brand messaging across regional / global markets and customer segments. She developed integrated on-line and off-line campaigns utilizing website SEO and SEA, digital media, print collateral, and direct marketing to differentiate the company’s value proposition.