From Data To Desire: The Transforming CMO
Big Data is the dominant resource of our time and yet CMOs find themselves drowning in it as they struggle to find innovative ways to effectively tap its power. As the profession and practice of marketing transform, the importance of creating a system of engagement has never been clearer. With the optimal tools, talent and techniques, digital marketers can finally deliver the insight and relevance required to target the right message to the right person at the right time for the right price.Now, CMOs can make better decisions about the mix that will serve customers more completely—based on critical elements such as customer needs and likely next action – so they can do more than just shape desire… they can predict it.
About the speakers
J. Graeme Noseworthy, Strategic Messaging Director - Big Data for Marketing, Media & Entertainment, IBM
Graeme Noseworthy is a marketer on a mission. Graeme’s sole focus is to develop and deliver the messaging and marketing that demonstrate the value that IBM’s PureData Systems & Big Data Platform deliver to digital marketing, media & entertainment professionals and their CMOs around the world. Before becoming a dedicated and passionate IBMer, Graeme worked as a Client Engagement Director at a Massachusetts based advertising agency where he lead the charge in opening up new lines of business and creating innovative content across a variety of industries and client types. Prior to working on the agency side, Graeme created and implemented the strategic marketing plans and programs for the Staffing Industry Segment at Monster Worldwide. Graeme is a graduate of Bridgewater State College and he has built a career by serving on the front lines of sales, business development and marketing operations for a series of industry leading high tech companies and marketing service providers. Read more about Graeme's career on LinkedIn or see what he is up to on Twitter via @graemeknows.