Subscribers, Fans & Followers: Owning your home field advantage
With the advent of smartphones, mobile search, and price comparison apps, brands are losing the “home field advantage” they had the moment a prospective customer walked through their doors. Can brands regain this advantage? Can they turn audiences into assets? Can they “own” each smartphone that walks through their doors? Find out in this highly entertaining session inspired by ExactTarget’s award-winning SUBSCRIBERS, FANS & FOLLOWERS Research Series.
About the speakers
Jeff Rohrs, VP, Marketing Research & Education, ExactTarget
Husband. Father. Co-Author of #ETSFF. Storyteller. Clevelander. Former D.J. Recovering Attorney. Diet Coke Addict. Bacon-Lover. President, Joel Book International Fan Club.