Email Marketing - Roundtable Briefing, October 2006
This 10-page briefing is a summary of an Econsultancy roundtable on email marketing (free access). The document contains a write-up of the discussion, an overview of the UK email market, the latest statistics and a section on useful resources. ...
Shopping Comparison - Roundtable Briefing, May 2006
Notes from a recent roundtable on Shopping Comparison, where we discussed the latest trends and issues in the sector, which is growing 30% a year according to the latest Econsultancy estimates. You need to register (for free, takes 30 seconds) ...
New Technologies - Roundtable Briefing, May 2006
Notes from a recent roundtable on New Technologies, where we discussed opportunties for marketers to make use of the likes of RSS, AJAX, Pay-per-Call and Demographic Targeting. You need to register (for free, takes 30 seconds) to access this fr...
SEO Roundtable Briefing, April 2006
This is an overview of what we discussed at our last roundtable on Search Engine Optimization (SEO). It highlights current trends and issues, with input from industry experts and professionals on both the agency and client side. Subjects cov...
User Experience & Usability - Roundtable Briefing, March 2006
Roundtable notes from last week's insightful event on user experience and usability. A whopping 8 pages long and free to everybody... Subjects covered: 1. User experience and wider business objectives 2. User experience measurement and metr...
Online Customer Service - Roundtable Briefing, March 2006
A free roundtable report to help you understand the key trends, issues and opportunities in online customer service, which is a no-brainer and helps you improve customer loyalty and customer satisfaction. Subjects covered: 1. Progress made in...
Affiliate Marketing – Roundtable Briefing, November 2005
Summarised notes from a recent Econsultancy roundtable that focused on affiliate marketing, where key trends, issues, tips and tricks were discussed by attendees over a two hour period. Roundtable briefings are presented as a bullet point overv...
Accessibility – Roundtable Briefing, October 2005
Summary notes from Econsultancy's latest accessibility roundtable, where key trends, issues, tips and tricks were discussed by attendees. Subjects covered included: legality and links to non-accessible websites; opening new browser windows; bes...
Online PR – Roundtable Output, September 2005
A short briefing based on last week's Econsultancy Online PR roundtable, where key trends, issues, tips and tricks were discussed by attendees. The main subject covered was: "How online PR can be used proactively and reactively by organisations...
E-consultation - Roundtable Output
This report explores opportunities in extending public consultations by using interactive channel (the web, wireless and DiTV). Includes a full appraisal of the various techniques that can be used to generate and log public discussion, as were ...
