Future of B2B Online Marketing Briefing 2007

This briefing is a summary of an Econsultancy roundtable on the Future of B2B Online Marketing held in September 2007 (registered user access). The document contains a write-up of the discussion and a section on useful resources. Among the topics discussed were: How different are B2B and B2C?; B2C online marketing trends - Impact on B2B online strategy; How does the future look? Attendees included marketers from the following organisations: 3i, BrightTALK, BroadView, BUPA, Canon Europe, Clifford Chance, LBi, Lovells, Mars Drinks, Metia, PwC, Simplyhealth, Sony Europe, UBS.