There is a newer version of this report available: Social Listening Buyer's Guide 2013

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Overview

Author: Aliya Zaidi, Econsultancy
Pages: 181 pages
Structure: Market trends and issues, 15 vendor profiles 

About this Guide

This buyer's guide is aimed at those who are investigating the market for online reputation and buzz monitoring technology, with profiles of 15 leading technology and tool providers. The 181-page guide provides details on the issues and trends affecting the social listening sector, as well as information about best practice and tips for choosing a suitable vendor.

The report looks at trends in the marketplace, as well as an assessment of this sector's strengths, weaknesses, opportunities and threats.

Trends in this sector include: 

  • Increased investment in online reputation monitoring tools
  • Social analytics come into focus as industry matures
  • Customer service becomes public through social media
  • Quest to integrate different types of data 
  • Lack of social media governance holds back companies

The report contains profiles of the following vendors: 

Alterian, ASOMO, AT internet, Attentio, BrandsEye, Brandwatch, Cymfony, Infegy (Social Radar), Market Sentinel, Meltwater Group, Onalytica, Radian6, Sentiment Metrics, Sysomos, Visible Technologies.

Who is this guide for?

It is primarily aimed at companies who are looking for a reputation monitoring provider or are reviewing their existing capability. It is also relevant for others, including vendors and analysts, who want to research this market.

Table of contents

  1. Introduction
    1. About Econsultancy
  2. Executive Summary
  3. Market trends
    1. Increased investment in online reputation monitoring tools
    2. Social analytics come into focus as industry matures
    3. Customer service becomes public through social media
    4. Quest to integrate different types of data 
    5. Lack of social media governance holds back companies
  4. Benefits and return on investment from online reputation monitoring
  5. Strengths, Weaknesses, Opportunities and Threats (SWOT)
    1. Strengths
    2. Weaknesses
    3. Opportunities
    4. Threats
  6. Costs and pricing models
  7. Tips and pitfalls: how to find the right supplier
    1. Introduction
    2. What type of technology do you require?
    3. Will you be able to turn the information you receive into actionable insights?
    4. The right personality and cultural fit
    5. Getting robust results at an affordable price
    6. Limitations and disadvantages
    7. Outsourcing social media analytics
      1. Dashboard-only suppliers
      2. Monitoring service suppliers
      3. How to pick the right vendor
  8. Establishing measurement
    1. Step one: Checklist
    2. Step two: Setting up your research
    3. Step three: The implementation plan
    4. Interpreting the data
  9. Market Positioning Charts
    1. Explanation for Chart – Company Focus
    2. Explanation for Chart – Area of Focus
  10. Supplier Positioning Summary
    1. Company focus
    2. Area of focus
  11. Supplier Matrix
  12. Supplier marketplace and profiles
    1. Alterian
    2. ASOMO
    3. AT Internet
    4. Attentio
    5. BrandsEye
    6. Brandwatch
    7. Cymfony
    8. Infegy (Social Radar)
    9. Market Sentinel
    10. Meltwater Group
    11. Onalytica
    12. Radian6
    13. Sentiment Metrics
    14. Sysomos
    15. Visible Technologies

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