Using Social Media to Influence Influencers: Digital Workshop
2013 is the year of going "beyond the like" to build deeper engagement, with successful brands leading the way in allowing (satisfied) customers to do the heavy lifting on their behalf. This Digital Workshop presentation includes slides and instructions for the audio replay of this session. Download for an intense hour of learning how to define, identify and build innovative influencer initiatives for your organization. Presented by Ana Garcia Doyle.
JUMP New York 2013 Presentations
Presentations from Econsultancy's JUMP New York, online and offline marketing all joined up, event on January 30, 2013. Over 750 digital marketers attended to hear from those leading the way in multichannel marketing.
Mobile Sophistication and Strategy Report
Produced in conjunction with Kontagent, a leading mobile customer intelligence solutions provider, this report takes a hard look at how organizations and agencies are responding to the ever-expanding reach and importance of mobile. It draws conclusions from a January 2013 survey of active users in the space: 1,301 representatives from agencies and client-side firms offered frank opinions about their businesses' mobile performance so far and what may change in the future.
Paid Search Marketing (PPC) - Best Practice Guide
Coming in at over 300 pages in length and almost 120,000 words long, Econsultancy's newly-updated Paid Search Marketing (PPC) Best Practice Guide covers everything you need to know about paid search advertising. The guide will help beginners and experts to plan, create, launch and optimise paid search campaigns and maximise their return on investment. This guide has been thoroughly updated to include best practice around mobile paid search, integrating paid search with other channels (including offline), and takes into account Google's new Enhanced Campaigns function.
The SoDA Report: Digital Marketing Outlook, 2013
Produced in collaboration with the Society of Digital Agencies (SoDA), this report includes highlights from the Digital Marketing Outlook survey, which attracted 814 respondents from leading agencies and global companies. The report offers insights into future shifts in marketing, such as the importance of humanizing data, creating credible content, and why user-centric design deserves greater attention.
What's trending in digital marketing in 2013
This 57-slide presentation was compiled by Peter Abraham, Exec VP EMEA & Asia at Econsultancy. In this presentation Peter looks at trends that are on the increase in digital marketing and how many of them are interrelated.
Data Driven Culture Survey Report
Data Driven Culture - A global survey on the state of data driven culture within startups
The Data Driven Culture report is based on a survey of over 360 business professionals globally, carried out in association with Geckoboard in February 2013. It is aimed at professionals working in the startup community and is designed to offer insights on how startups are dealing with an ever growing influx of data, and identifies the key challenges faced when building organisations that embrace data.
Pinterest for Business: A Best Practice Guide
This report is aimed at companies and individuals who are thinking of joining Pinterest and want to find out more about the social platform, as well as people who are currently using Pinterest for business, and want a deeper understanding of best practice.
Social Media Management Systems Buyer's Guide
The second edition of the Econsultancy Social Media Management Systems Buyer's Guide, relevant for a global audience, is an invaluable resource for client-side marketers and suppliers who want to understand this market and invest in SMMS technology and services. This guide looks at market trends within this sector, with profiles of the leading social media management vendors as well as advice for buyers looking for an SMMS provider.
Customer Relationship Management in the Social Age: A Best Practice Guide
The Customer Relationship Management in the Social Age Best Practice Guide, written by experienced eCRM and social CRM strategist Andrew Campbell, aims to help CMOs develop a future-proofed eCRM strategy, which will involve combining the best of traditional eCRM practices, tools and techniques with the rapidly emerging capabilities of social CRM.
