Managing an E-commerce Team: Integrating Digital Marketing into your Organisation
Please note: There is a newer version of this report available
(NOTE: this report now updated and titled "Managing Digital Channels"). Econsultancy's original, and ground-breaking, research and best practice recommendations into how to manage, and integrate, digital marketing within an organisation.
Email Marketing Buyer's Guide 2005
Please note: There is a newer version of this report available
Editor's Note: The 2006 Email Marketing Buyer's Guide is now available. http://www.e-consultancy.com/publications/email-marketing-buyers-guide/ This 119-page Email Marketing Buyer’s Guide is perfect for B2B and B2C companies that send out (or th...
E-consultation - Roundtable Output
This report explores opportunities in extending public consultations by using interactive channel (the web, wireless and DiTV). Includes a full appraisal of the various techniques that can be used to generate and log public discussion, as were ...
Global vs Local: Managing A Multinational Web Presence
A comprehensive look at the pros and cons of operating global websites, to identify whether it is best to manage the site from one centralised unit or via numerous local departments. The report features reviews of the multinational web strategi...
Public Sector Online - Roundtable Output
What are the top issues on the minds of those working in the public sector for online and other digital platforms? What do they think the trends will be over the next 12 months? What resources do they use to stay ahead of the game? Find out in ...
Web Accessibility Guide
Compiled by user experience experts, this exclusive report provides companies with all they need to know about accessibility legislation. The 25-page guide includes a full breakdown of the key rules that websites need to comply with. Despite wi...
Usability and Accessibility - Roundtable Output 2004
What are the top issues on the minds of those working in web usability and accessibility in the UK? What is the latest thinking on best practice? What are the business benefits? What resources do they use to stay ahead of the game? Find out in ...
Briefing: Web Measurement & Analysis
What you need to know about Web Measurement & Analysis straight from leading practitioners in the field. What are the top issues in Web Measurement & Analysis faced by site owners? What are the trends over the next 12 months? What are the best whi...
TV & Broadcast Interactive Services – Top Issues, Trends, Resources
What are the top issues on the minds of those responsible for interactive services at the UK broadcasters? What do they think the trends will be for interactive over the next 12 months? What resources do they use to stay ahead of the game? Find...
Intranets - Top Issues, Trends, Resources
What are the top issues on the minds of those responsible for developing corporate intranets in the UK? What do they think the trends will be in the intranet industry over the next 12 months? What resources do they use to stay ahead of the game? ...
