Search Engine Marketing Buyer's Guide 2008

There is a newer version of this report available: Paid Search Agencies Buyer’s Guide

Overview

Author: Richard Maven and Linus Gregoriadis, Econsultancy
Pages: 300 pages
Structure: Market trends and issues, vendor profiles of 31 UK agencies

About this Guide

The guide is primarily focused on the UK search market, with profiles of 31 leading agencies operating in the UK.

It covers both search engine optimisation (aka SEO, organic or natural search) and paid search (aka PPC, paid listings, or pay-per-click). The guide also provides detail on the issues and trends affecting this sector, as well as advice about how to find the right agency.

Contents

The report starts with a look at trends in the marketplace, as well as our analyst forecasts for SEO and PPC spending in 2008. Trends within this market include: - Economic worries increase scrutiny on search ad performance.
- New patterns of search behaviour challenge search marketers.
- Complexity of search marketing increases as sector matures.
- Google continues to dominate industry. The 31 suppliers profiled are: Barracuda Digital, Bigmouthmedia, Browser Media, ClickThrough Marketing, DBD Media, dgmSearchLab, eConversions, Efficient Frontier, Epiphany Solutions, Greenlight, Guava, High Position, iCrossing, I Spy Search, Latitude, Leapfrogg, MediaCo, Net Media Planet, NetBooster, Network Intellect, Optimize, Platform-A, Propellernet, Receptional, Site Visibility, Steak Media, Summit Media, The Search Works, UK Web Media, VCCP Search, WebCertain. You can download the free sample to see the full list of contents.

Who Is This Guide For?

It is aimed at marketers looking to outsource the management of SEO or PPC campaigns, or to review their existing agency relationships.

Related Resources

We recommend that you also read and digest our Search Engine Optimization - Best Practice Guide and our Paid Search (PPC) - Best Practice Guide before engaging agencies.

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