Online Measurement and Strategy Report 2009
Please note: There is a newer version of this report available
An analysis of the web analytics industry based on a survey of digital marketers. The 64-page report and 30-slide presentation contain valuable insights into the use of paid-for and free web analytics tools.
What's the value of email in the age of social media?
25 slide PowerPoint presentation by Econsultancy. CEO Ashley Friedlein giving his views on the role of email in the age of 'social media' and how email is likely to change as we move into an increasingly real-time 'conversation' economy.
Using social media for marketing and monetisation - A Twitter case study on Econsultancy.com
33-slide PowerPoint presentation from Econsultancy CEO Ashley Friedlein with a case study on how Econsultancy have used social media, specifically Twitter, for sales and marketing online. Includes detailed data on commercial metrics and KPIs.
Content as Marketing - Using your CMS to acquire more customers online
Presentation by Econsultancy CEO Ashley Friedlein about how your CMS (content management system) can actually be used to acquire more customers online.
Future of Social Commerce - Econsultancy Presentation at BazaarVoice Event
Presentation by Econsultancy CEO Ashley Friedlein giving his views on the Future of Social Commerce online. This presentation was given as a keynote at a Bazaarvoice event in March 2009.
Delivering Successful E-commerce Projects
E-commerce project management is complicated at the best of times, given the sheer number of potential challenges involved. This report will help you navigate the challenges, whether you work on the client-side or supply-side.
US Affiliate Census
The US Affiliate Census 2009, based on a survey of affiliates, is the most detailed study available about the performance marketing landscape, and essential reading for digital marketers.
Vertical Search B2B Report
A B2B-focused report about vertical search based on an online survey of more than 500 media and internet professionals, giving the perspective of both publishers and advertisers.
Paid Search Marketing (PPC) - Best Practice Guide 2008
Please note: There is a newer version of this report available
Our Paid Search Marketing (PPC) Best Practice Guide will help beginners and experts implement and execute PPC strategies to maximise return on investment.
Online Advertising Networks Buyer's Guide 2008
Please note: There is a newer version of this report available
This guide contains profiles of 28 online advertising networks, the latest trends in digital display advertising and tips and pitfalls for buyers. Essential reading for advertisers, agencies, publishers and networks.
