Return on Effort Study
The Return on Effort Study examines the variable of time in the evaluation of fundamental marketing tactics. The report, sponsored by Hubspot, also examines the skills that modern marketing teams need to develop to take advantage of social, inbound tactics.
Site Search Report
This 43-page report, produced in association with internet and enterprise search company Funnelback, contains valuable insights into the use of site search tools and technology. The report is based on a survey of more than 500 digital marketers and web professionals.
How We Shop in 2010: Habits and Motivations of Consumers
How We Shop in 2010: Habits and Motivations of Consumers is split into two separate documents for the US and UK, examining e-commerce consumer behavior in both countries. Both reports focus on how consumers interact with e-commerce brands, conduct product research and the different factors in the buying decision-making process.
Online Measurement and Strategy Report 2010
Please note: There is a newer version of this report available
An analysis of the web analytics industry based on a survey of digital marketers. The 69-page report and 20-slide summary presentation contains valuable insights into the use of paid-for and free web analytics tools.
UK Search Engine Marketing Benchmark Report 2010
Please note: There is a newer version of this report available
This is the fourth annual UK Search Engine Marketing Benchmark Report, carried out in association with the search agency Guava. Based on a survey of more than 500 client-side digital marketers and agencies, the report contains a comprehensive analysis of the UK search marketing environment, covering search engine optimisation (SEO), paid search and social media marketing.
SEMPO State of Search Engine Marketing Report 2010
Please note: There is a newer version of this report available
The State of Search Engine Marketing Report 2010, published by Econsultancy in association with SEMPO, looks in depth at how companies are using paid search, search engine optimization (natural search) and social media marketing. The report, which also contains a marketplace valuation, has been compiled from a survey of more than 1,500 global respondents, from both companies (client-side advertisers) and agencies. The report looks closely at current practices and emerging trends across paid search and SEO, alongside their relationship with social media.
Email Marketing Census 2010
Please note: There is a newer version of this report available
The fourth annual Email Marketing Industry Census, sponsored by Adestra, looks at the amount and type of email marketing carried out by organisations, the way that email marketing is conducted, issues affecting the industry and the effectiveness of email compared to other digital marketing channels.
Value of Social Media Report
The Value of Social Media Report, produced by Econsultancy in association with Online Marketing Summit, looks at the extent of social media marketing being carried out by organizations, the tactics being used and the business objectives they are trying to impact through related activity. The 59-page report, also available as a presentation, is based on an online survey of more than 400 US client-side marketers and agency respondents in December 2009 and January 2010.
Marketing Budgets 2010
The Marketing Budgets 2010 Report, produced in association with ExactTarget, covers effectiveness, measurement and allocation of budgets, and looks at differences between “traditional” and digital marketing investment. It also compares different online and offline channels individually, in terms of where companies are investing and the ability to measure ROI.
Customer Engagement Report 2010
Please note: There is a newer version of this report available
This is the fourth annual Customer Engagement Report, published by Econsultancy in association with cScape. This is the most comprehensive and influential report available on customer engagement, based on a survey of more than 1,000 companies and agencies. Companies can benchmark their customer engagement strategies and tactics, and see how others are adapting to changing customer behaviour and increased use of social media and the mobile channel.
