TfM&A 2011 Keynote by Ashley Friedlein, CEO, Econsultancy - Innovation in Digital Marketing

43 slide PowerPoint presentation given by Econsultancy CEO Ashley Friedlein as a keynote speech at the Technology for Marketing & Advertising show in London, UK, 2 March 2011.

The presentation is titled "Innovation in Digital Marketing - Five Ideas to Deliver Inspirational Campaigns" and addresses five key themes with case study examples of innovation in each: 

1. Joining up online and offline experiences

2. Currencies

3. The Web of Connected People 

4. Location

5. Timing