Here are our reports and research relating to B2B (business-to-business) marketing. Some of the reports are specific to B2B while some broader but are still relevant to B2B. If the B2B research you are looking for isn't here, please contact us.
Mobile E-commerce Best Practice Guide
The Mobile E-commerce Best Practice Guide is a comprehensive document to help steer you towards understanding and implementing e-commerce functionality into this challenging and rapidly evolving channel.
Content Management Systems (CMS) Buyer’s Guide 2009
Please note: There is a newer version of this report available
Econsultancy's Content Management Systems (CMS) Buyer’s Guide is a great resource for those who are trying to understand what platforms are on offer in this crowded marketplace. The report contains market research and trends, plus tips (and pitfalls to avoid) to help you find the right web content management (WCM) provider. The report is relevant for both enterprise-level and SMEs.
Effective Web Design
The Effective Web Design guide has been created to provide you with a steer on all the key aspects of website design, ranging from conception and design, through to subjects such as usability and search engine optimisation. It is intended as a single point of reference covering best practice approaches for all the topics that anyone involved with website design needs.
Winning New Work
Econsultancy's Winning New Work Guide is aimed at UK digital agencies and contains all the information you need to know about business development in one place. An essential reference tool.
Search Engine Optimization (SEO) - Best Practice Guide 2009
Please note: There is a newer version of this report available
Our comprehensive SEO Best Practice Guide will help you understand search marketing like never before. It contains everything you need to know about search engine optimization, whether you work for an in-house client team or agency-side.
Features Description - Web Project Template Files
Download this template - an example Feature Card for use in Agile web projects. Feature cards are the Agile equivalent of articulating detailed requirements. Once a feature is written it is incorporated in the Features Tracking Matrix where it is prioritised and allocated to an iteration.
End of Iteration Review - Web Project Template Files
Download this Agile toolkit template: End of Iteration review. As well as highlighting the achievements and lessons learned from the last iteration, one of its main functions is to act as a sense check on how well the work effort is being estimated within each iteration.
Compliance - Web Project Template Files
Essential, practical, templates to save you time. This pack contains examples of: Contract for Web services, Privacy Policy, Service Level Agreement, Website User Agreement
Privacy Policy - Web Project Template Files
Trying to write a Privacy Policy? Download this template privacy policy and adapt it for your own use.
Service Level Agreement (SLA) - Web Project Template Files
Need a template SLA for a website that you can adapt for your own web project? Download our template Service Level Agreement (MS Word). It contains a list of the content that you'd expect to be detailed within such an agreement. The document can be used as a checklist to ensure the important parts of any maintenance agreement are correctly specified post development.
