These reports contain practical advice, case studies, and resources necessary to master content management. As demand for personalised content and functionality soars, effective content management is an essential driver of sales.
Digital Cream Shanghai 2012 Presentations
Three keynote presentations from Econsultancy's Digital Cream Shanghai 2012 event on 18th October 2012, where China's most senior client-side digital marketers gathered together to discuss and explore the latest best practices on e-marketing procurement, business cases, investment, ROI, and suppliers selection. Delegates also discussed their future online stratgies and compare these with like-minded peers.
The Future of Digital Marketing Australia - Keynote Presentation from Digital Cream Sydney
Keynote presentation (45+ slides) by Linus Gregoriadis and Jake Hird, outlining their visions for the future of digital marketing in Australia. Presented at Econsultancy's Digital Cream, Sydney, on 23 October 2012.
Search and Social - Keynote Presentation by Eddie Choi at Digital Cream Shanghai
PowerPoint presentation (34 slides) by Eddie Choi, expert in digital marketing, addresing whether a social presence, and social signals, have an impact on search visibility and search rankings. Presented at Econsultancy's Digital Cream event in Shanghai, China, on 18 October 2012.
Economic Value of Digital Marketing - Tencent Keynote at Digital Cream Shanghai
PowerPoint presentation (24 slides) by Sophia Ong, National Planning GM Tencent, on the value of digital marketing in China, at Econsultancy's Digital Cream event in Shanghai, China, on 18th October 2012. Includes information on Tencent, the world's third largest internet company, as well as case studies from the Chinese market.
The Future of Digital Marketing - Keynote Presentation by Ashley Friedlein, CEO, Econsultancy
PowerPoint presentation (36 slides) by Econsultancy CEO Ashley Friedlein outlining his vision for the Future of Digital Marketing. Presented at Econsultancy's Digital Cream event in Shanghai, China, on 18 October 2012.
JUMP 2012 Presentations
Presentations from Econsultancy's JUMP, online and offline marketing all joined up, event on 10th October 2012. Over 1,200 digital marketers attended to hear from those leading the way in multichannel marketing.
Content Marketing Survey Report
The Content Marketing Survey Report, sponsored by Outbrain, illustrates the strategies, tactics and opinions of more than 1,300 content marketers. The survey looks at the amount and type of content marketing carried out by organisations, how many brands have a strategy in place, the tactics and channels they are using for content, ownership of content marketing within organisations, how publishers are using content marketing, and the challenges and barriers to success in this area.
Digital Marketing Template Files
Need help with an area of digital marketing? Econsultancy’s Template Files provide over 40 core, customisable documents that range from social media and paid search through to affiliate marketing and usability. An invaluable resource for anyone, at any level.
Content Marketing Calendar - Digital Marketing Templates
Create a clear and structured plan for your Content Marketing using the Content Marketing Calendar we have created to help you with timings and to ensure all bases are covered.
SEO Checklist - Digital Marketing Templates
Use the opportunity presented by effective SEO to make your content easily accessible to people when they want it - use our SEO Checklist to ensuer you have a consistent process to optimise your content pages.
