All the resources you'll ever need around strategies, tactics and metrics to harness social media across your business. These 70+ reports offer detailed information on social media marketing, including social networking sites, on-site activity and brand monitoring tools.
Twitter for Business
This report is aimed at companies and individuals who are thinking of joining Twitter and want to find out more about the social platform, as well as people who are currently using Twitter for business, and want a deeper understanding of best practice.
Twitter for Business
This report is aimed at companies and individuals who are thinking of joining Twitter and want to find out more about the social platform, as well as people who are currently using Twitter for business, and want a deeper understanding of best practice.
Quarterly Digital Intelligence Briefing: Social Data
Econsultancy's third Quarterly Digital Intelligence Briefing, produced in partnership with Adobe, looks at the extent to which organisations use social data, what is preventing them from harnessing social data as effectively as they would like, their approach to social CRM and the role of social signals for determining search rankings. The research is based on a survey of around 600 business respondents predominantly in the United States and Europe.
Digital Marketing: Organisational Structures and Resourcing Best Practice Guide
The Digital Marketing: Organisational Structures and Resourcing Best Practice Guide aims to identify common issues, themes and challenges faced by managers and organisations in structuring their digital marketing capabilities and programs. The best practice recommendations included in this report are designed to help you respond to these challenges, with a focus on the best strategies, frameworks and opportunities for digital success.
Online Reputation and Buzz Monitoring Buyer's Guide 2012
Please note: There is a newer version of this report available
A 181-page guide for digital marketers, online PR and social media consultants interested in social listening and buzz monitoring software. Download to learn about the reputation monitoring technology available, and to understand more about what is required to deliver actionable insight for your company.
Online Reputation and Buzz Monitoring Buyer's Guide 2012
Please note: There is a newer version of this report available
A 181-page guide for digital marketers, online PR and social media consultants interested in social listening and buzz monitoring software. Download to learn about the reputation monitoring technology available, and to understand more about what is required to deliver actionable insight for your company.
State of Social Report 2011
Econsultancy's State of Social Report, produced in partnership with LBi and bigmouthmedia, is the most comprehensive study of its kind around the strategies, tactics and websites companies are using to harness social media for marketing, sales, customer service and other business objectives. The research, based on a survey of more than 1,000 companies, benchmarks budgets, resourcing, measurement and barriers to success ... plus much more.
State of Social Report 2011
Econsultancy's State of Social Report, produced in partnership with LBi and bigmouthmedia, is the most comprehensive study of its kind around the strategies, tactics and websites companies are using to harness social media for marketing, sales, customer service and other business objectives. The research, based on a survey of more than 1,000 companies, benchmarks budgets, resourcing, measurement and barriers to success ... plus much more.
FUNNEL - Attract presentations
Presentations from Econsultancy's FUNNEL event which took place on 1st November 2011, where over 500 of the UK's most senior marketing and sales strategists attended to hear from those leading the way in marketing automation, lead nurturing, demand generation, revenue performance & beyond.
This track is about diving into the demand generation tactics including email, search, content marketing, social, prospecting, lists, data management and channel marketing. It’s all about acquiring new names and new leads.
JUMP - Whitepapers live 4 presentations 2011
Presentations from Econsultancy's JUMP, online and offline marketing all joined up, event on 12th October 2011. Over 1,250 digital marketers attended to hear from those leading the way in multichannel marketing.
