Here are our reports and research on web analytics, including guides to finding the right analytics supplier, as well as statistics about the web analytics industry. If you are looking for any other web analytics research, please contact us and we'll try to find it for you.
Please note: There is a newer version of this report available
(NOTE: this report now updated and titled "Managing Digital Channels"). Econsultancy's original, and ground-breaking, research and best practice recommendations into how to manage, and integrate, digital marketing within an organisation.
What you need to know about Web Measurement & Analysis straight from leading practitioners in the field. What are the top issues in Web Measurement & Analysis faced by site owners? What are the trends over the next 12 months? What are the best whi...