Usability and User Experience – Digital Marketing Template Files

This report is part of the Digital Marketing Template Files bundle.

Overview

Digital Marketing Template Files: Usability and User Experience

Authors: James Gurd, Econsultancy and other expert contributors

Files included: 8 files 

File titles: Basic Usability Audit and Checklist, Understanding Usability Reviews and User Testing, User Research Recruitment Brief, Creating an Online Customer Survey, Usability Review - Example Documents Brief, Econsultancy Site Review (Post-Launch), Econsultancy Site Review (Pre-Launch), Visit London Case Study

About these templates

Who created these template files?

In some cases Econsultancy has created the templates. In others we have gone to leading experts in the relevant area and they have provided the files. Details of those people are given where appropriate in the descriptions that follow.

How should these files be used?

Usability and user experience are key to ensuring that online marketing activity is successful, especially if you are driving users to a website. In this section, you will find various templates and guides to help you understand how to create a seamless user experience, which should in turn mean higher retention and conversion rates.

Contents

In this release we have a template bundle containing eight individual files for usability digital marketing projects.

Download separate files on the report pages below.

Reports included in this bundle

• Basic Usability Audit and Checklist - Digital Marketing Template Files
• User Research Recruitment Brief - Digital Marketing Template Files
• Reviewing Usability – Digital Marketing Template Files

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