SEO: Building Backlinks Workshop Training

Date	15th March 2013 (9:30am – 4:30pm)
Venue	Econsultancy London, London, United Kingdom
Trainer	Kelvin Newman
Duration	1 day
Cost	$900.00

About the course

Overview

The process of building your reputation in the eyes of the search engines continues to grow in importance and complexity. Many of the failsafe tactics of just a few years ago will not only no longer work, but may result in you moving backwards rather than forwards. The new world of link building requires creativity and ingenuity but also the ability to understand how SEO can better interact with complimentary disciplines like PR, content strategy and social media.

This course will help you navigate those changes and equip you with the strategic framework and tactical understanding to build a future-proof SEO and Link Building campaign.

Who should attend?

SEOs wanting to learn the creative side of the discipline. PRs and marketers wanting to adapt to the demands of linkbuilding and SEO.

What will I learn?

Planning and Strategy

Establishing link building goals and KPI's
Assessing ROI from link building activity
Managing link building agencies or teams
Understanding the risks and challenges

Link Building Post Google Penguin Update

Effective link building methods
Unnatural links that can do more harm than good
Removing potentially damaging links
How to deal with link penalties
Manual versus algorithmic link penalties
Getting anchor text distribution right
Editorial link building - working with journalists and bloggers
Advanced use of link building tools and software
Optimising internal links and site architecture

Social Signals As Ranking Factors

How social signals differ from traditional ranking factors
Running experiments with social ranking factors
Differences between social channels and what data influences SEO

Social Media And Link Building

Link building outreach through social
Promoting linkbait through social
Using social to influence content strategy

The Future Of SEO And Link Building

SEO trends to watch in the next 12 months

Trainer

Kelvin Newman

SiteVisibility

Kelvin Newman is responsible for iTunes’ most popular internet marketing podcast, downloaded by over million people. On the show he’s collaborated with a number of the world’s most respected marketers including Seth Godin, Tim Ferris, Danny Sullivan & Jakob Nielsen.

Kelvin has delivered presentations across the UK & Europe at events like A4U, SMX London and SASCON, regularly contributes to State of Search & Econsultancy and is heavily involved with SiteVisibility’s innovative search marketing campaigns for clients such as Hotels.com, FindaProperty, Gala Bingo & uSwitch. He also runs the hugely oversubscribed BrightonSEO conference which sold out in 13 minutes and has written a free book on link building called Becoming a Clockwork Pirate. He also wrote number 1 & 2 of Econsultancy's top guest posts of 2011 about link building and Facebook marketing.