Rand Fishkin’s SEOmoz.org is a great website for anybody interested in SEO as it contains search marketing news, research and analysis. It also hosts a number of tools that can help marketers, including a new ‘Page Strength’ tool.
The SEOmoz Page Strength Tool works on a similar basis to Google’s PageRank, which Rand describes as “often inaccurate and infrequently updated”.
While not 100% accurate itself, this new tool is nevertheless a great way of determining the relative importance of web pages.
The tool sucks up data from a number of sources (including Yahoo, Google, Dmoz, Alexa and del.icio.us) to evaluate any given webpage’s strength. All you need to do is input a URL to give the tool something to do.
Scoring factors are well-thought out. I especially like the ‘Age of Domain’ factor (this matters perhaps more than it should, in SEOland), which is determined by looking at data from the Wayback Machine.
Dammit Rand, E-consultancy only gets a score of 6.5 out of 10, half a point less than our Google PageRank rating!
It is worth checking out...
Reader comments (3)
4:10PM on 15th September 2007
I have to say that we like this tool, it does provide less page strength that our Google PR, but I suspect it offers a more 'balanced' assessment of the sites worth.
3:02AM on 18th November 2007
Great tool. I think it's better than the page rank.
1:07PM on 6th May 2010
PR, but I suspect it offers a more 'balanced' assessment of the sites worth.
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